SEO & GEO

The Great Content Roundup: Week 8, Ready For Google’s Updates?

The Great Content Roundup: Week 8, Ready For Google’s Updates?

Excuse the hiatus, folks – it’s been exactly 5 weeks since I wrote a Great Content Roundup!

What exactly was I doing that was more important than the Great Content Roundup?

Ha, you got me. Actually, I was moving from Corpus Christi, Texas to Austin, Texas—the land of beautiful parks, trails, lakes, creeks, and even more importantly, awesome eateries and downtown industry events.

ladybird-lake

Photo credit iStock (RoschetzkyIstockPhoto) 

Why did it take so long? Well, I do have a 9-month-old baby girl, and finding the right daycare was the biggest transition. Then, after that, I somehow caught the bug from the grave—a respiratory and stomach virus with a sinus congestion! Today, I can safely say things are finally going smoothly and my schedule is a bit back to normal, so it’s back to my curated Roundup pieces. I hope no one has missed me too badly. (All right, that was a joke.)

This week, I want to take a look at what Google’s planning to hit the web with coming up. There’s a big mobile change that’s been forecasted by all lately, and a few other updates, but what exactly is going on? I did some digging and research. Here’s a fact-based look.

Resources on Google’s New Upcoming Mobile Algorithm 

It’s a must-read: The official Google announcement that they will be finding more mobile-friendly search results came out late February 2015.

“Mobilegeddon” Is Coming on April 21 – Are You Ready?”SEW piece by Chuck Price, written March 9. One of the first pieces coining Google’s mobile algorithm update as the “Mobilegeddon.” The author reminds us of the issues of duplicacy if webmasters reflect mobile pages from desktop URLs, and gives us pros and cons of being mobile. Overall, mobile is a winner—from a ranking and user point of view.

SearchEngineLand has 3 Actions to Take To Get Ready for Google’s Mobile Search Update. These are excellent questions every webmaster should be asking themselves in preparation for the coming algorithm update.

Is your website ready for Google’s algorithm update? By Erica Tafavoti on Inman. Excellent piece with actionable steps you can take (today) on making sure you’re reading for the big Google changes.

Moz’s 9 Things You Need To Know About Google’s Mobile-Friendly Update by Cindy Krum. A very indepth piece about how exactly these mobile changes will happen and how big the change is: “bigger than the Panda and Penguin updates.”

And finally, here’s a piece we did: What Types Of Links Does Google Hate? A blog on how to stay safe with your linking strategies and to avoid the types of links Google hates nowadays.

Hope that helps! Leave a comment with any suggestions you’d like to see added to our list!

Adam Oakley

Adam Oakley

President & CEO

Adam Oakley is the President and CEO of Express Writers. He acquired the content marketing agency in 2021 and repositioned it through the AI disruption, shifting it from a founder-led brand to a team-led one on a simple principle: authority is built by people. Adam brings more than fifteen years of operations and client-services leadership to the agency. Before Express Writers, he spent twelve years helping scale AltSource, a software development and IT consulting firm, from $500K to $30M in revenue and from five to more than 200 people. There he ran Fortune 500 client services, co-negotiated a $72M anchor engagement, and led the technical due diligence on the client's roughly $1B sale, exiting as Managing Partner. Earlier, he built the marketing and early-SEO function for a specialty manufacturer, where his content roots began. He holds a B.S. in Business and Communications from Oregon State University. Adam writes on content strategy, operations, and building durable authority in the AI era.

Express Writers services for this work

Content copywriting

Senior-team work, named editors, fact-checked.

See our content copywriting service

Content pricing

Senior-team work, named editors, fact-checked.

Compare options on our content pricing page

GEO audit

Senior-team work, named editors, fact-checked.

Get a free GEO audit of your site

Quarterly notes from senior content marketers.

Real practice from the people who write and edit the work. No AI fluff, four times a year.