SEO & GEO
Time to Get Optimized: 10 SEO Content Writing Tips
The cornerstone of great online content is great SEO. And yet, without content there is no SEO. It's an interesting complex. Without great SEO content, no website can rank well, can’t…
Topic Hub
SEO & GEO
SEO earns visibility in search engines. GEO (generative engine optimization) earns citations inside AI answers. This hub covers both. We approach it as citation, not ranking: clear answers, structured content, and claims backed by named experts and primary sources. That earns a quote from Google’s AI Overviews, ChatGPT, and Perplexity, and trust from readers. Human-authored, expert-led, AI-assisted.
155 articles · updated weekly
SEO & GEO
Essential Blogging Tips: Q&A with Adam Connell, Founder of Blogging Wizard
This week is the first week of our Q&As, a series we'll be doing weekly with experts in our field, so we can learn and grow from their wisdom. Stay…
SEO & GEO
Google Panda 4.2 – What Does This Mean for Your Web Pages?
Sarah Shade is a Content Specialist at Express Writers. The newest Panda is here. Panda 4.2 is Google’s most recent updated to their algorithm software and it’s already befuddling content…
SEO & GEO
Google Needs an SEO Guy! How Even Google Struggles With Ranking
It might seem impossible that Google, the king of SEO, needs help with SEO or that Google needs an SEO guy at all. But, according to a recent posting on…
SEO & GEO
9 Lies SEO’s Are Still Telling Themselves
Joshua McCoy is our company COO and our all-around developer and web guru. Read more on the About page. Did you hear about this story yet? Chances are, if you've…
SEO & GEO
Google’s Portuguese Blog & The Link-Building Fiasco
Have you seen Google’s recent blog post about link-building? Well, SEOs and web masters alike have been tearing their hair over it. Well, maybe not that extreme, but close. According…
SEO & GEO
What The Heck, Is There A New Google Panda Coming Out?
Way back in 2011, content marketing as we knew it was completely upheaved when Google updated its algorithm with what is known as the Panda update. Since then, Google has…
SEO & GEO
What Google’s Phantom & Recent Updates Really Mean For Your Content
Over the years, marketers have come to realize that Google's algorithm updates have been trying to build an Internet in its own image, especially true in the Google Phantom update.…
SEO & GEO
Google’s Phantom Update is the Quality Update: No More Thin Content, Quora Quality & More
Remember earlier this year when Google once again shook up content ranking as we knew it with some mysterious update they wouldn’t even admit to? Now it has a more…
SEO & GEO
Google’s Latest Update: Why Your Site Content Must Be HTTPS
Roundabout August 2014, Google announced that it was including HTTPS as a lightweight criteria for aiding page ranking. When Google said this, not a whole lot of people took the…
SEO & GEO
What Does Google’s New Phantom Algorithm Update Mean For Content?
Google really wants you to mind your P’s (though I guess they care nothing about your Q’s.) First there was Panda and Penguin, and now there is the Phantom. The…
SEO & GEO
20 SEO Experts & Resources You Should Be Following Today
If you want to learn to do something well, one of the best ways is to follow the leaders. This is as true in SEO as it is in any…
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From the team that ships sourced, cited content for mid-market and Fortune 500 brands.
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Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.