SEO & GEO
Is Keyword Density Essentially Dead?
For many years, “keyword density” was the holy grail of SEO content. There have been dozens, if not hundreds of theories on what the optimal keyword density is, from formulas produced…
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SEO & GEO
SEO earns visibility in search engines. GEO (generative engine optimization) earns citations inside AI answers. This hub covers both. We approach it as citation, not ranking: clear answers, structured content, and claims backed by named experts and primary sources. That earns a quote from Google’s AI Overviews, ChatGPT, and Perplexity, and trust from readers. Human-authored, expert-led, AI-assisted.
155 articles · updated weekly
SEO & GEO
Does Social Media Really Matter to Your SEO Rankings?
Trying to find out how social media affects SEO is a little bit like staring through a really dirty window: it’s unclear and often frustrating. While business owners know that…
SEO & GEO
How Express Writers Gained Over 300 Keyword Positions In One Day in Google (Case Study)
The other day, I was poking around in my favorite SEO analytic software of choice, SEMrush, checking on our rankings. My team at Express Writers has a Guru subscription there that…
SEO & GEO
Google RankBrain Launches, 15% of New Keyword Searches Come to Light
Big news in the Interwebz! Officially on October 26, 2015, Google released news that it has begun using an artificial intelligence page ranking system called “RankBrain.” This AI (Artificial Intelligence)…
SEO & GEO
Is Google Authorship Coming Back?
I remember those days… the good ol’ days of G+ Authorship. Your picture would show up next to your website/blog, if you set it up correctly, like mine did: …
SEO & GEO
Why Google’s Newest Panda Might Not Hit Till 2016
Anyone who is familiar with Google’s algorithm updates knows that they are extensive, frequent and often vague in terms of detail. Although Google's most recent update, Google Panda 4.2, was released in July of…
SEO & GEO
How to Syndicate Without Being Duplicate: The 101 On Content Syndication
For those who don’t know, “content syndication” is the act of publishing a piece of writing multiple times in multiple locations. Keep in mind, however, that good content syndication does…
SEO & GEO
Google Has a New Look: The History Behind The Google Logo
From once-a-minute algorithm updates to sneaky little SEO switches that show up in your site analytics, Google is famous for altering its game on a near-constant basis. When it comes…
SEO & GEO
Q&A Interview With The SEMrush Team: Talking SEO & Online Marketing
Last week, we sat down with a few members from the SEMrush team. In a nutshell, SEMrush is today the world's leading provider of competitive intelligence and keyword research for professional…
SEO & GEO
The Basics Of How to Fix Any Google Penalty
It's not surprising if you've encountered a Google penalty at some point, if you're a website owner. Google only represents the most popular search engine in the world today. On…
SEO & GEO
What Happened to Google’s Local Search Content? Big Ranking Changes
For people familiar with Google’s local search content & overall algorithms, it’s clear that things are changing (again). In the lingo of SEOs, earlier this month, people began to notice…
SEO & GEO
The SEO Basics of 2015 (It’s Hard, Here’s How You Win) Q&A With Jeff Deutsch
We sat down - virtually, of course - with acclaimed author and SEO marketer Jeff Deutsch, author of the viral Inbound post Confessions of a Google Spammer (which hit over 160,000 views…
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Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.