Topic Hub
SEO earns visibility in search engines. GEO (generative engine optimization) earns citations inside AI answers. This hub covers both. We approach it as citation, not ranking: clear answers, structured content, and claims backed by named experts and primary sources. That earns a quote from Google’s AI Overviews, ChatGPT, and Perplexity, and trust from readers. Human-authored, expert-led, AI-assisted.
148 articles · updated weekly
The other day, I was poking around in my favorite SEO analytic software of choice, SEMrush, checking on our rankings. My team at Express Writers has a Guru subscription there that…
Big news in the Interwebz! Officially on October 26, 2015, Google released news that it has begun using an artificial intelligence page ranking system called “RankBrain.” This AI (Artificial Intelligence)…
I remember those days… the good ol’ days of G+ Authorship. Your picture would show up next to your website/blog, if you set it up correctly, like mine did: …
Anyone who is familiar with Google’s algorithm updates knows that they are extensive, frequent and often vague in terms of detail. Although Google's most recent update, Google Panda 4.2, was released in July of…
For those who don’t know, “content syndication” is the act of publishing a piece of writing multiple times in multiple locations. Keep in mind, however, that good content syndication does…
From once-a-minute algorithm updates to sneaky little SEO switches that show up in your site analytics, Google is famous for altering its game on a near-constant basis. When it comes…
Last week, we sat down with a few members from the SEMrush team. In a nutshell, SEMrush is today the world's leading provider of competitive intelligence and keyword research for professional…
It's not surprising if you've encountered a Google penalty at some point, if you're a website owner. Google only represents the most popular search engine in the world today. On…
For people familiar with Google’s local search content & overall algorithms, it’s clear that things are changing (again). In the lingo of SEOs, earlier this month, people began to notice…
We sat down - virtually, of course - with acclaimed author and SEO marketer Jeff Deutsch, author of the viral Inbound post Confessions of a Google Spammer (which hit over 160,000 views…
The cornerstone of great online content is great SEO. And yet, without content there is no SEO. It's an interesting complex. Without great SEO content, no website can rank well, can’t…
This week is the first week of our Q&As, a series we'll be doing weekly with experts in our field, so we can learn and grow from their wisdom. Stay…
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