Topic Hub
SEO earns visibility in search engines. GEO (generative engine optimization) earns citations inside AI answers. This hub covers both. We approach it as citation, not ranking: clear answers, structured content, and claims backed by named experts and primary sources. That earns a quote from Google’s AI Overviews, ChatGPT, and Perplexity, and trust from readers. Human-authored, expert-led, AI-assisted.
155 articles · updated weekly
If you spent any time in marketing circles this year, you probably heard the phrase “semantic search” tossed around in conversation quite a bit. But what in the world is semantic search, and…
What is the first thing that pops into your head when you hear words like “apps”, “data”, “contacts”, or “social media”? Now try imagining things for words like “difference engine”, “Turing…
Life as a writer may often be marked by late nights, deadlines, word counts, and an endless amount of coffee (I like mine with a hint of cream and sugar).…
By definition, a snippet is “a small piece” or “fragment”. Synonyms include “bit”, “scrap”, and “fragment.” It’s a noun derived from the word “snippety.” (Spelling the word will also earn…
If you want to rank in local SERPs, you need to write long-form local content. This is especially true if you run a local business. In fact, it’s an absolute…
You know that keyword research is important, but it can be so hard when it comes down to the nitty-gritty of how to choose the right keywords. In addition to…
As an SEO copywriter, I see what goes on behind the scenes in the world of online content. By that, I mean I see the assignment and request sheets. I…
If content is King, who gets the other throne? While it’s easy to create content, it’s not easy to create stellar, highly sought-after content that readers can’t help but love. While…
If you’re a writer, online publisher, or marketer, it’s likely that you know a thing or two about meta descriptions and titles. Used to improve SEO and help web pages…
If you use the web to surf, purchase, play, or read, it’s likely you’ve come across a “doorway” page. They’re bad news all around. How so? Doorway pages are web pages…
If you’ve been paying attention to the news in SEO lately, you’d have noticed news stories like “Four Ads on Top: the Wait is Over.” These headlines are referring to Google’s…
If you’ve been following the presidential race online, it’s likely that you’ve probably already noticed what the topic of my blog is all about today. There’s been a slight change…
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