Topic Hub
SEO earns visibility in search engines. GEO (generative engine optimization) earns citations inside AI answers. This hub covers both. We approach it as citation, not ranking: clear answers, structured content, and claims backed by named experts and primary sources. That earns a quote from Google’s AI Overviews, ChatGPT, and Perplexity, and trust from readers. Human-authored, expert-led, AI-assisted.
148 articles · updated weekly
No, your eyes are not deceiving you. Meta descriptions in Google search results ARE longer. These descriptions show up right underneath the link to each search result. Google calls them…
Google has become increasingly cagey about its updates. If there is one, unless it’s gargantuan, you probably won’t hear about it from the search engine. Take a look at some…
Two keywords. Both alike in dignity, in fair content marketing, where we lay our scene. Dramatic Romeo and Juliet references aside, this is a scenario that will come up –…
If I asked for a show of hands to see who researches their keywords by highest search volume, I'd see a pretty unanimous answer. If you're a true nerd /…
How do we rank at the top of search engines? And then, when we do that, how do we get people to actually read our content and share it with…
The past six months have seen a spike in interest in artificial intelligence (AI). Most of this has been focused on the increasingly widespread application of the technology behind what…
Ongoing, consistent keyword research is critical to a strong online presence. While keyword research has seen its share of changes over the years, it remains a useful part of content creation.…
Ask just about any mobile user, and the answer will probably be the same. We could all do without those intrusive pop-ups that block content and ask us to click one…
Do you make New Year’s resolutions? We did, last week on the blog. Check out the resolutions a lot of us made way back in early 2016: According to Money, the top goal for…
When it comes to writing and formatting a blog post, there’s a lot to think about. If you’re publishing it onsite, you’ll need to consider keywords, SEO, content organization, image…
While PageRank was a huge thing in SEO for years, it’s recently been laid to rest. This happened in March of 2016, when Google killed off its Toolbar PageRank feature.…
If you spent any time in marketing circles this year, you probably heard the phrase “semantic search” tossed around in conversation quite a bit. But what in the world is semantic search, and…
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