SEO & GEO
5 Major SEO Content Trends to Expect in 2018
Search engine optimization is going to look waaaay different in 2018. It's true. We’re forging into the future, and that means search has to change to keep up with technology…
Topic Hub
SEO & GEO
SEO earns visibility in search engines. GEO (generative engine optimization) earns citations inside AI answers. This hub covers both. We approach it as citation, not ranking: clear answers, structured content, and claims backed by named experts and primary sources. That earns a quote from Google’s AI Overviews, ChatGPT, and Perplexity, and trust from readers. Human-authored, expert-led, AI-assisted.
155 articles · updated weekly
SEO & GEO
Google Has Increased Meta Description Snippet Length: What It Means, Plus What to Do Next
No, your eyes are not deceiving you. Meta descriptions in Google search results ARE longer. These descriptions show up right underneath the link to each search result. Google calls them…
SEO & GEO
Google Fred: The Biggest SEO Update Affecting Content That Rolled Out in 2017 & How it Can Affect Your Content
Google has become increasingly cagey about its updates. If there is one, unless it’s gargantuan, you probably won’t hear about it from the search engine. Take a look at some…
SEO & GEO
How Much Content Should You Create When You Have Closely Related Keyword Terms?
Two keywords. Both alike in dignity, in fair content marketing, where we lay our scene. Dramatic Romeo and Juliet references aside, this is a scenario that will come up –…
SEO & GEO
Why Keyword Search Volume Doesn’t Matter When You Choose Your Keywords (& What Does Matter)
If I asked for a show of hands to see who researches their keywords by highest search volume, I'd see a pretty unanimous answer. If you're a true nerd /…
SEO & GEO
What Attracts Readers to Your Content? 7 Facts You Need to Know About the Intent Behind User Search
How do we rank at the top of search engines? And then, when we do that, how do we get people to actually read our content and share it with…
SEO & GEO
Google RankBrain, The Rise of Machine-Learning, and The Future of Search
The past six months have seen a spike in interest in artificial intelligence (AI). Most of this has been focused on the increasingly widespread application of the technology behind what…
SEO & GEO
Why Keyword Research is Vital to a Strong Content Presence Online & Our Favorite Tools
Ongoing, consistent keyword research is critical to a strong online presence. While keyword research has seen its share of changes over the years, it remains a useful part of content creation.…
SEO & GEO
Google Launches The Intrusive Interstitials Mobile Penalty This January: What It Means for Content Creators
Ask just about any mobile user, and the answer will probably be the same. We could all do without those intrusive pop-ups that block content and ask us to click one…
SEO & GEO
6 Top SEO Content Tactics to Use in 2017
Do you make New Year’s resolutions? We did, last week on the blog. Check out the resolutions a lot of us made way back in early 2016: According to Money, the top goal for…
SEO & GEO
Your Guide to Subheaders in Content: What to Do with H1s, H2s, and H3s
When it comes to writing and formatting a blog post, there’s a lot to think about. If you’re publishing it onsite, you’ll need to consider keywords, SEO, content organization, image…
SEO & GEO
How Topical Trust Flow & Alexa Ranking Has Replaced Page Rank
While PageRank was a huge thing in SEO for years, it’s recently been laid to rest. This happened in March of 2016, when Google killed off its Toolbar PageRank feature.…
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Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.