Topic Hub
SEO earns visibility in search engines. GEO (generative engine optimization) earns citations inside AI answers. This hub covers both. We approach it as citation, not ranking: clear answers, structured content, and claims backed by named experts and primary sources. That earns a quote from Google’s AI Overviews, ChatGPT, and Perplexity, and trust from readers. Human-authored, expert-led, AI-assisted.
155 articles · updated weekly
Does creating SEO content to build your brand online and grow your inbound traffic sometimes feel like a vortex of same old, same old? If you find yourself wondering, "Did…
Ranking in the top of Google is the dream of every brand with a blog and every SEO expert. Why do we care so much? Because reaching the top of…
From June 3 – 8, Google rolled out a broad core algorithm update that is now called the 2019 Google Core June Update. This update shook the SEO world because…
SEO to content is like paleo chocolate frosting to a paleo chocolate cake. (Ever had one of those? They're decadent, AND good for you. ) It seriously is that important--and impactful--in content marketing. SEO-focused content…
A few weeks ago, on February 11, I gave a talk for SEMrush on one of my favorite topics – writing and publishing authority-building blogs and SEO content. We had…
Did you know Google came out with yet another core update in August 2018? It happened during the first week of the final month of summer. As you can surmise…
As the final months of 2018 loom ahead, it’s time to start thinking about our strategies for next year. It's that time of year to already start asking our marketing…
Today and in the future, our audiences are changing the way they consume information and discovering new ways of accessing answers to the questions that drive them. (Bob Dylan was…
SEO can be a tangled web to navigate. Google updates its algorithm every single day, while regulations for data-sharing and best-practices for ranking change as quickly as the weather. Who…
What’s one way to make sure your content gets search engine-indexed, ranked, and, ultimately, discovered by users in your target niche? I’m sure you already know the answer from the…
I'd bet you that SEO writing is on 99.99999% of marketers’ minds these days. Why? Well, in our current atmosphere of content shock, internet users are bombarded with a mountain…
If you're in the online writing or content marketing business, you may have heard the words SEO and SEM thrown around. You may have even casually sprinkled them into conversation…
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