Topic Hub
SEO earns visibility in search engines. GEO (generative engine optimization) earns citations inside AI answers. This hub covers both. We approach it as citation, not ranking: clear answers, structured content, and claims backed by named experts and primary sources. That earns a quote from Google’s AI Overviews, ChatGPT, and Perplexity, and trust from readers. Human-authored, expert-led, AI-assisted.
155 articles · updated weekly
What’s holding you back from incredible visibility in Google search? Is it your strategy? …Or is it your execution? The best content plan in the world won’t get you anywhere…
Ranking in position #1 on Google is no longer a guaranteed win. Even if you manage to hit the top spot, you will often (not always!) get upstaged by SERP…
SEO vs. advertising. It seems like a focus of hot debate … but is it really? Marketers selling you advertising space would love to debate the finer points and point…
Think it’s just good content that will land you at the top of Google? Think again. Google is always looking for ways to improve the results it delivers to searchers.…
SEO optimizing your blog posts in WordPress is a must-do for earning rankings, wooing targeted traffic, and nabbing blog ROI. After all, if you spend all that time producing a…
You’ve done it! You have a great site, and you’ve had a ton of traffic. ...But lately, your viewership has begun to slip. The anxiety starts to sink in as…
Did you know there are nearly 6 billion – a whopping 5.8 billion Google searches – every day? That’s 70,000 searches per second, or two trillion per year. (This number…
Most marketers are obsessed with keyword traffic volume (also called keyword search volume). The higher the better. Or, at least, that’s the common M.O. you’ll encounter. People think higher traffic…
Today on the Write Blog, we're answering this question: Why isn’t my content ranking? For today's topic, I've featured the original insights and stories of three experts in SEO, marketing,…
On January 13, Google announced a core algorithm update called the January 2020 Core Update. Immediately, site owners took to social media to express their dismay on (yet another) major…
Google’s done it again. On October 25, 2019, Google BERT hit the scene. Boy, it has been a rollercoaster. Within the first few days of its release, many people saw…
2020 is coming at us, whether we like it or not. To stay ahead of the curve as knowledgeable marketers and website owners, what are the most important factors you…
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