copywriting tips Archives

5 Basics of Good SEO Copywriting

Much of the time, when businesses say they want good copywriting, they mean they want good SEO copywriting. There’s a great reason for this: SEO copywriting helps your page rank in the search engines, which helps drive traffic to your site. That’s a big deal. It also helps you become a big deal on Google. … Read more

Ask a Copywriter: How to Craft Original, Compelling Copy in 3 Simple Steps

by Adam Oakley

Even before they might decide to hire a copywriter, all business owners strive to create and distribute a meaningful, compelling message in order to maximize their profit and witness traceable, measurable popularity increases. However, only a few of them actually manage to make their voice heard, with just a little bit of help from a team of great copywriters, while attaining their greatest marketing objectives and setting even bigger ones.

Copywriter’s Bible: The AIDA Model

by Adam Oakley

Copywriters beware; if you are not using a simple, yet proven method for creating content, then you may not be applying the right strategy and missing a lot of customers because of it. The technique is called AIDA and once you incorporate it, you won’t believe you made it this far without it! AIDA is a precise strategy that will engross and convince your readers to really listen to what you have to say.

How You Can Be a Better SEO Copywriter in 3 Steps

by Adam Oakley

3 Ways to Tap Into Your Creativity Like Never Before

Being a better SEO copywriter takes one thing, and one thing only: more writing. The old axiom is to commit to write 500 words every day, and maintain that schedule no matter what you’re writing about, but how are you supposed to come up with consistently great ideas for topics to write about? Content is king when it comes to SEO copywriting, and maintaining consistently great content is the key to success in the online realm, but many business owners can feel more than a little out of his or her depth when trying to keep up with a rigorous writing schedule, even if it is only 500 words per day, if they key to maintaining success is consistently engaging content.

Make Your Readers Love You With These SEO Copywriting Tips

by Adam Oakley

When doing SEO copywriting, it’s easy to get bogged down in the “textbook” methods, and lose sight of the reader.

But writing without your reader in mind is simply a waste of time.

After all, being on the front page of Google isn’t going to do you any good if your content isn’t relevant, compelling, or engaging enough to draw a reader in.

At the end of the day, your goal as a copywriter should be to make readers love you.

That’s not to say you should completely ignore the basic tenets of SEO.

But you do need to find a balance between appeasing Google’s webcrawlers as well as your human audience.

5 Simple Secrets to Copywriting Glory

by Adam Oakley

It’s a question fledgling copywriters everywhere want to know: What separates good copywriting from great copywriting? How do you start making your skills and talents speak for themselves, so your work is more in-demand and highly-valued? (And, equally as important, worth more $$$? ) These simple secrets hold the answer. To reach the highest echelon … Read more

7 Tips to Write Powerful Headlines That Are Content Superheroes

by Adam Oakley

Good headlines are tough to write. But, when you get them right, they pack a punch and make your content unstoppable. That said, the best headlines are not always showy. It’s not about the shock factor. It’s not about making your readers’ heads explode. It’s mostly about being useful. That’s right – usefulness matters more … Read more