Content Strategy

Content Is Key: Why Businesses Should Buy Blog Content to Boost Marketing Strategy

So, you want to drive traffic to your business website, generate new leads, and build solid relationships with prospects. Great! Have you tried writing a blog or two? According to the 2020 CMI benchmark findings, 89% of B2B marketers use blog posts in their marketing...

Vanity Metrics Definition: Understanding the Real KPIs to Track Growth Through Content vs. Vanity Metrics

Ah, metrics. Marketers love them – especially when they’re making a project or campaign look good on paper. After all, who doesn’t want glowing numbers to present to their boss at the end of the week? But savvy marketers know a secret: not all metrics equal growth....

How to Cut Through Clickbait Headlines: 6 Techniques from a Real Writer

Today on the Write Blog, we have a guest blog by staff expert writer Randi. The whole point of content marketing is to add value to people’s lives. Instead of shouting “buy this!” over and over, content lets you inform, educate, and entertain your audience. That’s why...