The digital marketing space moves fast. New platforms, formats, and tactics appear every quarter. Yet, amid all the noise, one truth remains: a strong SEO content strategy built on evergreen, intent-driven content will consistently outperform fleeting trends. To...
When Google’s AI Overviews (AIO) appear, even top-ranked content can lose its edge. One recent study found a 34.5% drop in clicks for position-one results when AI-generated summaries were shown above them. That stat captures the quiet panic surrounding AI search...
The rise of AI-powered search engines and zero-click results is reshaping the online space, forcing marketers and content strategists to rethink how they measure success. You're not alone if your website traffic is dipping, but your conversions and on-site...
Blogging is only half the battle. Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The greatest challenge lies...
You probably know how essential keywords are to your website traffic. Keywords help search engines crawl your website and rank it highly, letting your website appear on the first page for search queries related to your website content. Considering this, it only...
Google — the 800-pound gorilla of the search engine space — loves flexing its might. The giant search engine has been rolling out updates that change online marketing at an unprecedented rate. Worse still, Google has thrown out the old playbook and is hellbent on...
If you build it, they will come. This may be true for magical baseball fields in Iowa. But to boost your website’s search engine ranking, you need to do more than just build a site and wait. Search engine ranking, or where your website lands on a search engine...
The rise of AI content creation has introduced both opportunities and challenges for writers, marketers, and businesses. On the one hand, AI tools promise efficiency. Conversely, they blur the line between human creativity and machine-generated text. This is where...
There is a very high chance you are reading these posts on your smartphone. Smartphone usage is increasing, right along with smartphone capabilities. Phones have changed so much over the years. In your teens or young adulthood, you most likely only used cell phones...
Your published content is your business’ ambassador to the world. The way a company communicates — whether through a blog, a brochure, or a website — shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects...
When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. You would be very disappointed if one day you bought your favorite nacho cheese dip and it tasted much spicier than usual. It...
Would you let the receptionist at your doctor’s office diagnose your illness? Probably not. Then why would you hire a generalist writer to cover niche content? It can be tempting to let your business slide by with generic website content as long as you’re ranking...
About 83% of digital marketers and content creators report prioritizing quality over quantity in their current digital content marketing strategies. Thanks to generative AI and other automation tools, mass content creation has never been easier. However, these...
Are you a financial advisor, banking, investment, or accounting firm with an online presence? Do you have a blog, social media accounts, or an FAQ section on your website? If so, hiring a financial writer to help you create accurate and relevant content can...
AI has come a long way since it first debuted. From being nothing more than a bag of bolts to running a vast majority of our everyday lives, it seems unlikely that it will be taking a backseat to the future of technology. With some feeling reminiscent of the turn...
