Copywriting Craft
What Is Direct Response Copywriting?
Direct response copywriting is the antithesis of the ad copywriting you see on TV. Those TV copywriters are focused on a long-term game. They want you to remember their product…
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Copywriting Craft
Optimizing Web Copy (with Keywords): Why You Should Never Sacrifice Content Quality
When creating online content, optimizing web copy with keywords is an essential piece of the puzzle. But the question is, should that be your primary focus as a content creator?…
Copywriting Craft
How and Why to Outsource Your Content Writing
When it comes to content creation, you have two options: do it yourself or outsource. While it’s certainly admirable to create content entirely on your own, it’s not feasible for…
Copywriting Craft
How to Write Content That Gets Read by Google and Your Readers (Conversions + SEO)
Marketers: Do you spend hours working on each blog for your website? Picture this: You’ve done your research, backed up your articles with meaty facts and statistics, and made sure…
Copywriting Craft
Why Hire an Expert Copywriter?
"How do I know your writer(s) know my industry?" “Why do I need a writer for MY industry of expertise?” These are great questions we get all the time. And…
Copywriting Craft
9 Characteristics of the Best Web Copywriters
According to Flannery O’Connor, a good man is hard to find. Source: Amazon But what about a good web copywriter? Sure, plenty of people out there say they can write…
Copywriting Craft
14 Reasons You Should Hire a Copywriter
Writing and publishing consistently great web copy is absolutely vital for your online presence. How much so? Conductor published the first known study where they looked at the impact of…
Copywriting Craft
Tone of Voice & POV: How to Use Both Correctly for a Stronger, More Consistent Brand Presence
How do customers perceive you online? It begins and ends with your point of view and tone of voice. ? ✍️ Overwhelmingly, brands with their POV and tone of voice…
Copywriting Craft
What’s Wrong with Your Headline? 8 Catchy Headline Titles for Your Articles
Content creation isn't for the faint of heart. From creating catchy titles for articles to researching and including interesting facts to back your claims up – it can be tedious.…
Copywriting Craft
The P.A.S.T.O.R. Formula: Your 12-Step Guide on How to Make a High Converting Landing Page
It takes only one high-converting landing page to give your brand a gigantic boost in sales. Here’s an example. To promote its blenders, Vitamix launched a single landing page highlighting…
Copywriting Craft
What is UX Writing? Defining, Explaining, & How to Learn UX Writing
What is UX Writing? Defining, Explaining, & How to Learn UX Writing by Express Writers | Jun 2, 2020 | Copywriting “less is more.” It may sound crazy, but it’s true — you can earn…
Copywriting Craft
How to Grow Your Inbound Traffic by Writing Evergreen Blog Posts
This post was updated October 2019. Picture this – summer is here, and your calendar is full of pool parties, barbecues, picnics, and whatnots. You’ve been waiting for this moment…
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Meet your editorial teamRecently published in Copywriting Craft
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