Copywriting Craft
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Freelance writing online—a part-time gig to fill your spare time, a common misconception that many have. Sure, writing online can be a fun hobby for some; however, for others, it’s…
What separates good writing from great writing? You’ve got the fundamentals down and then some. Your grammar is flawless. Your flow is impeccable. Your source formatting is perfect. Those are…
The history of marketing dates back to the early century as ancient art. Barkers were hired in the Babylonian seaports by merchants to announce the arrival of spices, wine and…
In the grammar world, there are mistakes, and then there are MISTAKES. You know what I’m talking about: The little errors are evidence you’re human… … While the BIG errors…
Thinking about hiring a content creator for your business? Just do it. You’ve probably heard that line a few thousand times before. The magic of Nike’s signature call-to-action wasn’t built…
Ever wanted to set up a sales email sequence or campaign, but had no idea where to start with the copy? Well, I have some good news. Copywriting formulas exist for these exact…
“So what should I know about online content versus what I learned in college? Do I have to unlearn AP English?” I’ve heard that question from new writers more times…
Did you know? In today’s content marketing, 47% of all content creation is outsourced. This number has increased, year after year, but it's never been as high as this year.…
These days, content is apparently king. But writing content that rules over your competition is not that simple. According to Time, the average reader spends only 8 seconds reading a…
As a copywriter, I wheel and deal with words. Every word I write is worth something: money in the bank, bills paid on time, food in my fridge. Needless to…
A few months ago, I was asked by Express Writers to write about my own journey as a creative copywriter. It was thrilling. I strive to be honest with others,…
Modern copywriting: while it may be similar to the copywriting of years past, it’s a different animal entirely. Today, copywriters must be Jacks and Jills of all trades – switching…
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