Copywriting Craft
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Modern copywriting: while it may be similar to the copywriting of years past, it’s a different animal entirely. Today, copywriters must be Jacks and Jills of all trades – switching…
We’ve all heard it: while 80% of people read headlines, only 20% read body copy. What does that mean in practice, though? In other words, how do you create headlines that entice…
All copywriters are very much human. Even though they might publish copy that looks absolutely pristine and perfect. How do I know? Because we make spelling errors just like the rest…
What is it in your copy that leads someone on your site from the point of almost purchasing, to actually converting? Better yet... What stops them from that last step (the…
If you’re like most marketers, you’ve probably considered hiring a custom writing service at one point or another. But if you’re like most marketers that are new to delegating their…
Finding a good SEO copywriting service is no joke. In addition to being professional, the service you hire must also be knowledgeable, experienced, and able to turn on a dime…
In recent years, there’s been some concern that robots will eventually replace human writers. Automated systems have successfully replaced people in thousands of factory assembly jobs, surgical positions, security posts,…
Sometimes, copywriting feels like gold mining. To find even a few ounces of gold, you must move mountains of earth. The same thing goes for writing! When you sit down…
Did you know that the average American will spend 42 hours this next year sitting in traffic? That’s almost two days’ worth of morning commutes, traffic jams, and rush hours…
Who cares about an Oxford comma? Good question. You should, if you are in search of being a well-read online writer. While the Oxford comma may seem like a useless little piece of punctuation,…
I remember when I first started out. I would read other people’s copy and just say to myself, “Wow!” I mean, they knew how to strike emotion inside me, get…
Every good writer knows that there are few lines more important to the inbound content creation process than the call-to-action, or CTA. A CTA motivates a visitor to take immediate action by saying…
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