Content Strategy
Love at First Click: 10 Ways To Create Your Best Headlines This Year
Of all the people that visit your blog, 80% of them will read your headline: and only 20% of them will go on to read your body copy. While that…
Content Strategy
Content Marketing
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Content Strategy
Expert Weigh-In: Content Marketing Predictions For 2016
We talked to more than 15 content marketing experts (19, to be exact) this month and asked them for 2016-geared content marketing predictions on our industry. Here’s what they shared. Longer…
Content Strategy
10 Tips To Knock Your 2016 Content Marketing Out of the Park
It’s almost the New Year! What will your resolutions be? Maybe you’re dedicating yourself to a daily gym routine or you’d like to make a career change. Maybe you want…
Content Strategy
Is The Amount of Content Plagiarism on the Web Embarrassing?
Some say he was drawing on intellectual tradition. Some say he was a plagiarist. Others just call him Thomas Jefferson. Hang on a minute. Did we just call Jefferson a…
Content Strategy
10 Key Ways To Stand Out From The Crowd & Be A Thought Leader
To be a “thought leader” is one of the most sought-after titles a marketer can hope for. Thought leaders are influential individuals who play a huge role in informing the…
Content Strategy
Strategy Success for Content in 2016: Reach Out to Millennials
It's that time of year... December 1, and it's time to think about how to truly nail your content in 2016. I'm not touting a lose-weight-fast or get-rich-quick New Year resolution…
Content Strategy
Why Today is the Era of the Online Content Writer
Anyone who has ever studied English or writing knows just how hilarious people think they’re being when they ask “What in the world are you ever going to do with…
Content Strategy
How To Use 3 Major Content Game Changers: Infographics, eBooks & Brochures
Alecs is the Client Accounts Manager at Express Writers. Content is a little bit like clothing. We all know which types we like best and, after awhile, it’s easy to…
Content Strategy
8 Top Cities Where Copywriting Jobs Are A Booming Career
Today, the online marketing industry is booming. 40% of the world's population has an online presence. In total, over 3 billion people use the internet; a number that went up from 738 million to 3.2 billion in the…
Content Strategy
The Top 60 Content Marketers You Should Be Following on Twitter
For any kind of marketer, Twitter is a hugely powerful tool. This social media platform has more than 304 million monthly active users: it’s a way for information to travel faster…
Content Strategy
Content Serialization: How to Turn One Idea into Months of Content Marketing
What if you could take one great idea and turn it into dozens of even better blogs? You actually can—with a process called serialization. Content serialization, once a tool in…
Content Strategy
How to Create an Endless Stream of Unforgettable Content
Sarah Shade is a Content Specialist at Express Writers. Regardless of niche, vision, profit margins and aspirations, you and all business owners have one thing in common. You give your…
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From the team that ships sourced, cited content for mid-market and Fortune 500 brands.
See how we'd build your content engineRecently published in Content Strategy
Sep 19, 2025
Why an Evergreen SEO Content Strategy Outperforms Trends (And How to Create One)
Jan 21, 2025How Many Keywords Should I Use for SEO Without Being Penalized?
Jan 2, 2025Competitive Gap Analysis: What Is Your Competition Telling You?
Dec 12, 2024What Is Brand Consistency and Why Is It Important for Content Marketing?
Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.