Content Strategy
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For any kind of marketer, Twitter is a hugely powerful tool. This social media platform has more than 304 million monthly active users: it’s a way for information to travel faster…
What if you could take one great idea and turn it into dozens of even better blogs? You actually can—with a process called serialization. Content serialization, once a tool in…
Sarah Shade is a Content Specialist at Express Writers. Regardless of niche, vision, profit margins and aspirations, you and all business owners have one thing in common. You give your…
Are you a business marketer new to content marketing? If so, you probably already know that your best audience is found online, and now you're trying to find out the…
If you’ve ever heard of popular worldwide accommodations broker Airbnb, it's likely that you're familiar with the company's beautiful, sleek marketing materials. Did you know, however, that Airbnb is currently standing out…
Annie is the Content Manager here at Express Writers, has managed multiple teams in the past, and has been a journalist and expert copywriter for years. You want to create…
Content comes in a number of different forms: each of these forms is designed to appeal to a different demographic of user. However, when we create content, we do it…
Case studies make for effective promotional material for any brand or business: the benefits of business case studies are many, with multiple ways to use and re-purpose. In short, looking…
Multiple content formats – you’ve heard this bandied about as something that you need to do for all of your content. Videos, images, and the intimidating podcast are all forms…
Alecs is a Client Accounts Manager at Express Writers. Peanut butter would never be the same without jelly. In like sense, combined strategies make for a much richer experience. In…
Annie is a Content Manager at Express Writers. Developing a content strategy can easily seem like it can be a futile exercise. Many people don't have a clue about where…
When you think of Taylor Swift, it’s likely that the image of a marketing guru doesn’t come to mind. As it turns out, though, Taylor Swift is more than just…
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