Multiple content formats – you’ve heard this bandied about as something that you need to do for all of your content. Videos, images, and the intimidating podcast are all forms people suggest. But how to start a podcast might be something you’re not sure about yet; or, how to start one that successfully ties into your content marketing.
You have great text content, and you might even be well on your way to great videos, but audio? “That’s not something I think will work for me.”
Let me tell you, I think a podcast is absolutely perfect for you, and I want to look at just how podcasting can go hand in hand with your content marketing strategy.
How To Start A Podcast 101: Let’s Discuss The Podcast
Podcasts are great content forms that give your clients the ability to consume content in an easier manner. They aren’t video or written content but purely just audio content. (Though podcasts can have a video element if necessary.) This isn’t exactly like a radio show, but there are a few similarities. Don’t worry; you don’t have to have a radio voice when you do a podcast.
Recording a podcast gives you the chance to record audio content based off of your written content, and give clients something easy to access. They can subscribe to the feed and get updated each time you upload a new recording. It is easy for clients just to click and listen while on a commute or at work, giving you the opportunity to market to people who are just too busy to read content or watch videos.
Can You Do a Podcast?
Yes, you sure can! Even if you aren’t a radio superstar. In fact, most podcasters are just regular people who aren’t radio or video experts.
The great thing with podcasts is that they can be on any topic, and they give you the chance to discuss in depth about certain areas of your industry. There are many benefits to podcasts, and I want to take a look at how one can work well with your existing content.
5 Reasons Why You Should Include a Podcast in Your Content Marketing
Why should you create and share podcasts as part of your content marketing strategy? Here are some awesome reasons to consider.
1. Podcasting Helps You Stand Out and Make New Connections. Podcasts are unique to the individual hosting the podcast and the guests you invite. Because of this, a podcast can help you stand out from competitors, providing customers with excellent content.
You can talk about anything you want, and can even take client suggestions for an upcoming podcast. This can help you create something that is truly one-of-a-kind.
In addition, Carol Trice at ProBlogger says that podcasts can also help you make new friends and connections within your industry. You can bring on guest speakers to your podcast, which can help you network.
You can even send your podcast out to others in your industry, inviting them to join in and become a guest, or promote your show. No matter what, a podcast can really help when it comes to networking.
2. Podcasts are an Easier Content Medium Than You Think. A podcast does seem a bit intimidating doesn’t it? But don’t let that scary perception keep you away.
When you start to add a podcast to your content strategy, you will notice that it isn’t quite as difficult as it came across. Sure, you’ll need to do edits to help with flow, especially if you have more than one speaker, but there are many programs out there that can help.
3. You Get Audio Plus Text Content With Podcast Transcripts. Did you know that you can get more than one content form when you do a podcast? After you record the podcast, you should write up a transcript for readers.
Yes, this can mean a bit more work, but in the end, you will realize it is well worth it. Writing a simple transcription means that you can give your clients simple written content, as well as getting the added SEO benefit.
Brendan Cournoyer from Content Marketing Institute says that the individual questions you ask in your podcast are absolutely excellent for mini-blog posts. When you create a podcast, you create the ability to have quite a bit of excellent repurposed content.
4. The Amount of People Listening to Podcasts is Growing. Podcasts have been part of content marketing for about ten or so years now but are only recently becoming more popular.
According to Edison Research, about 39 million people listened to podcasts in 2014, with 15% of Americans listened to one podcast each month. And it’s growing fast.
Photo courtesy edison research
They also show that the way people listened to podcasts shifted immensely.
Photo courtesy edison research
In 2013, 34% of listeners listened to podcasts on their smartphones or tablets with 64% listening on their computers. As of 2014, 51% listen on their smartphones or tablets with only 46% listening on the computer.
This goes hand-in-hand with mobile marketing and adding a podcast to your mobile content marketing strategy can really help you drive more traffic to your site.
5. It’s a Content Medium People Can Easily Consume While Doing Various Tasks. This point is absolutely amazing and shows just how important this content medium is. When you make a podcast, you are giving clients content that is easy to consume while doing regular life tasks.
These tasks can include working, mowing the lawn, doing housework, brushing our teeth, cooking dinner, and more.
People can listen to podcasts when they’re driving to work, if they are traveling for family vacation, or if they are sitting on their front porches sipping lemonade. Podcasts move with the person; they are available at all times and are easy to consume.
Videos and text are awesome, of course, but that chains people to their phones and desks. A podcast gives them the freedom to hit play, put their headphones in, put their phone up, and do other things.
What Do You Need for a Podcast?
Before I go, I want to give you a basic, “what you need” when you decide to start recording a podcast.
1. An Idea is the Best Place to Start. The first thing you need when you decide to start a podcast isn’t fancy equipment – it’s an idea. You need an idea of what you want, what you expect, and how you envision this podcast going.
Come up with topic ideas to discuss, ask clients for information they want to learn about, find guest speakers, and set up an idea for a schedule. Do you want it monthly? Weekly? Quarterly?
Will it be a fun, upbeat podcast? More serious? A mixture? Getting the general idea for all aspects will really help you get the most out of your audio content, helping you create something clients will enjoy.
2. You’ll Only Need Basic Recording Software in the Beginning. Again, you don’t need to start out with fancy equipment. It isn’t a necessity for a podcast, as any geek or nerd podcast show out there can tell you.
I’ve been a guest on a podcast and am getting ready to host my own, and I can tell you that simple equipment does create an awesome podcast.
All you really need is recording software and simple Apple headphones. If you have a Mac, you can easily use GarageBand for your recording needs. When it comes to PC owners (and even iOSX users who don’t like GB), you can use free software like Audacity.
3. Have an Outline Prepped and Sent Out Before the Podcast. Before recording, you should always do a test run to ensure all recording equipment is working. In addition, you will need to make sure you prepare.
Being overly prepared is actually a great idea for podcasts because that can really help keep the awkward pauses down to a minimum.
Create an outline for the show, have the questions you want to ask all written up, and make sure everything is easy to follow. Once you get that all done, send all of that info to your guest speakers.
This can help them answer the questions you’ve asked before the podcast starts and also give you a great chance to know what to expect.
Learning How to Start a Podcast Is Easy: Remember, The Video Didn’t Really Kill the Radio Star
Podcasts are an incredible content format, and definitely the hottest thing out there right now. Take some time to do more research in the realm of podcasting, and find a few you really like.
Once you find some favorites, don’t hesitate to contact those podcasters to learn any tips and tricks from them. You’ll find that a lot of people are willing to help each other out when it comes to recording awesome content.
In just a short time, you’ll go from learning how to start a podcast to how to celebrate when you get all those active subscribers.
Is script writing not something you’re skilled at? Our team at Express Writers can help provide you with great scripts that will be perfect for your podcasting needs.