If you run a blog, one of the most important things you can do to boost your reader base is to add a blog email subscription so readers can keep up with your flow of blogging.
By sending regular subscriber emails directly to your readers’ personal email inboxes, you can ensure that you stay on the forefront of their minds, even after they’ve left your blog’s home page.
5 Steps to A Great Blog Email Subscription Setup
Fortunately, adding a blog email subscription is easy and can be completed in a series of easy steps:
1) Find a Subscription Service You Like
There are many free or low-cost email subscription services available to blog owners, the most popular of which is probably MailChimp. MailChimp offers blog owners a way to automate and personalize their blog’s subscriber emails and gives blog owners control over when the email is sent.
The service is available in both paid and free versions and the paid version offers convenient analytics that can help blog owners understand exactly how each email they send is performing.
Additionally, MailChimp allows users to access cool features like send time optimization, which allows users to send an email within 24 hours of a selected delivery date based upon engagement data for a specific list of followers.
Other features include a “discover” feature, which allows blow owners to build new subscriber lists, and the Twitter Tailored Audiences feature, which allows blog owners to target and mail to their Twitter followers.
For those who prefer to use a different email subscription service, applications like Constant Contact, AWeber, Vertical Response and Campaign Monitor will work well. Once you’ve found a service you like, install the needed Widget on your blog and get to work on deciding how exactly you want your subscriber form to look.
2) Decide on a Format
Regardless of which subscriber service you choose to use, you will still have to decide how you want to form to appear to your followers.
One of the most popular formats is the popup opt-in form. Unlike many popups, which open in separate windows, opt-in popups appear in the same window as the webpage you’re visiting. These popups can be timed to appear 10, 15, or even 30 seconds after a visitor has been engaged with your content and often result in high sign-up numbers.
An alternative to the plain popup is the smart lightbox popup. Unlike an opt-in popup, a smart lightbox popup appears right before a user is about to leave a page. These popups have been shown to result in many more new email subscribers than other types of popups.
If popups aren’t your thing, consider other high-converting formats like feature boxes, which ask a user to enter an email address before moving on to the featured piece of content, sidebar boxes, which simply provide a stationary place for people to enter an email address and header boxes, which are often known as Hello Bars, and serve to grab visitor attention and provide a platform for thinks like “click here: wording and redirections to other pages of your blog site.
Don’t be fooled into thinking you have to pick one email subscriber format and stick with it. Blogs that see the highest conversion rates generally employ more than one subscriber form and you should, too.
Insert a Hello Bar to grab reader attention and a few feature boxes on your best pieces of content. Install a smart lightbox popup to grab readers as they leave and place a stationary sign-up form in the sidebar of your site.
Although this might seem excessive, the best way to get people to sign up for your email list is to give them plenty of easy opportunities to do so and providing several different subscriber forms allows readers to pick the one they’re the most comfortable with.
Additionally, placing several forms around your site will help you analyze your site traffic and determine which forms are drawing the most subscriptions.
4) Place a Box at the Bottom of Your Content
Imagine that a reader has just landed at your site and read a piece of content that they loved. Doesn’t it make sense to offer them a subscriber form right then and there? Placing a subscription form at the bottom of your blog content can go a long way toward increasing email subscribers and encouraging more reader interaction.
Additionally, doing this will help you get an idea of how many people are signing up after reading specific pieces of content rather than just landing at your site. Most email subscription services have easy copy-and-paste options for inserting footer signup forms, so this can be easily be done after every blog post you write.
5) Write High-Converting Sign-Up Copy (CTA)
It’s not enough to simply have a sign-up box (or even several of them) if your readers simply aren’t interested in entering their emails. In order for readers to want to give you their emails, you’ve got to give them something of value. Relevance and incentives are king, here. For many readers considering signing up “free updates” just means “I’m going to spam your inbox.”
In order to add a blog email subscription and really get readers to subscribe, promise them something valuable, by saying something like “Enter your email address to receive your free eBook.” Offering incentives like how-to videos, podcasts, free Q&A’s or exclusive content can really boost your sign-up rates, as this image from contentverve proves:
Free tips, tricks, articles or how-to’s are much more enticing to subscribers than spammy content and it’s important to offer your subscribers something of value in order to receive something of value (their personal email addresses) from them.
Why Everyone Else is Using Blog Email Subscriber Forms – And You Should, Too
Email subscriber forms are one of the most effective ways for bloggers to build their email list and implementing a subscriber form can spell huge success for your blog. Add a blog email subscription and exponentially grow your reader base.
Email subscriber forms come in many shapes, sizes and formats and can be completely personalized to advertise your product, service or incentives to your readers. By adding an email subscription to your blog, you expand your subscription list and gain valuable access to an important content marketing advantage: consistent readers who are genuinely interested in what you have to say.
We’re using it, too, see it below this post? 😉
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