Content Strategy
Content Marketing in Content Strategy. ← All Content Strategy
305 articles · updated weekly
Content overload. It’s what happens when consumers are so flooded with advertising material, blog posts, social media material, and visuals that they shut down and stop processing any information at…
Imagine this: you’re surfing the web one day and you come upon a website with copy that looks surprisingly like yours. The headlines, slogans, content is nearly identical, the layout…
If you’re in the online marketing world, there are literally hundreds of acronyms to remember. SEO, PPC, B2B, B2C, YMYL, and EAT, just to name a few. One newer acronym,…
Anyone who has ever dabbled in the online content marketing community knows that research is everything. Shoddy research means that you wind up with shoddy facts, which can cost you…
There’s a hot new player in the world of content creation, and it’s called a gifographic. Gifographics are the next level to the amazing visual content piece known as an…
For all of its effectiveness and value, content marketing is hard. Fortunately, there are a variety of tools to help make your content marketing efforts easier, more effective, and more…
Of all the people that visit your blog, 80% of them will read your headline: and only 20% of them will go on to read your body copy. While that…
We talked to more than 15 content marketing experts (19, to be exact) this month and asked them for 2016-geared content marketing predictions on our industry. Here’s what they shared. Longer…
Some say he was drawing on intellectual tradition. Some say he was a plagiarist. Others just call him Thomas Jefferson. Hang on a minute. Did we just call Jefferson a…
To be a “thought leader” is one of the most sought-after titles a marketer can hope for. Thought leaders are influential individuals who play a huge role in informing the…
Anyone who has ever studied English or writing knows just how hilarious people think they’re being when they ask “What in the world are you ever going to do with…
Alecs is the Client Accounts Manager at Express Writers. Content is a little bit like clothing. We all know which types we like best and, after awhile, it’s easy to…
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