Content Strategy
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Brannon Powers is a Content Specialist at Express Writers. Ever wanted to see a piece of your content go viral (aka, break the internet)? It’s a dream of many of…
Great online content is a powerful marketing tool. You know that, and I know that: but your clients might not. If you’ve had the experience of picking up a client…
You’ve probably done a few crazy things in your marketing stints online, right? But, hey, we learn from our mistakes. Or we should. I’m not perfect, too, so I’ve made a…
“If only I could get more people to my site, they’d see how cool we are.” Great, but it’s not just about getting the traffic, but keeping it. So, how…
If you’ve spent much time on Reddit, aka “The Front Page of the Internet,” it’s likely you’ve run across the term “TL;DR.” But, do you know what it really means?…
Content overload. It’s what happens when consumers are so flooded with advertising material, blog posts, social media material, and visuals that they shut down and stop processing any information at…
Imagine this: you’re surfing the web one day and you come upon a website with copy that looks surprisingly like yours. The headlines, slogans, content is nearly identical, the layout…
If you’re in the online marketing world, there are literally hundreds of acronyms to remember. SEO, PPC, B2B, B2C, YMYL, and EAT, just to name a few. One newer acronym,…
Anyone who has ever dabbled in the online content marketing community knows that research is everything. Shoddy research means that you wind up with shoddy facts, which can cost you…
There’s a hot new player in the world of content creation, and it’s called a gifographic. Gifographics are the next level to the amazing visual content piece known as an…
For all of its effectiveness and value, content marketing is hard. Fortunately, there are a variety of tools to help make your content marketing efforts easier, more effective, and more…
2016 is here - another year is upon us! And many people just like you are wondering what they’re going to do about their content marketing in the New Year. For…
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