Content Strategy
Content Marketing in Content Strategy. ← All Content Strategy
331 articles · updated weekly
In a world where more than 27 million pieces of content are shared on a daily basis, it can be difficult to stand out from the “content sea” long enough…
Let’s face it. Getting traffic, maintaining traffic, and creating content they come back for—and keeping that cycle thriving for years—is hard work. Yet this is something we’ve been able to…
Today, long-form content rules the roost. But here’s what you didn’t know: could the head honcho in said roost quite possibly be the ebook? Today, the average content length of…
For years, marketers, publishers, and writers have been bemoaning the density and saturation of the content sea. In a world where everything has been content-focused for as long as we can…
20 shares. That’s all I had to show for a new blog post I’d worked three weeks on. I stared at the screen in frustration. 8 hours later, a decent…
Bill Gates was certainly right when he noted that content is king, back in 1996. Today, it’s easy for anyone to be an online publisher. But it’s a pretty daunting…
Content marketing is a breeze, right? In theory. The theory often goes like this... You take a bunch of words, string them together, complement those sentences with striking images and…
If you’re an online content creator – be it blogger, podcaster, vlogger, group creator, Twitter expert or Instagrammer – you already know you’re an important part of a wider public…
Let's talk about creating engaging content. Have you ever torn a page out of a book in sheer, desperate anger? I definitely haven’t. I don’t think I know anyone who…
This is a short-form piece of content I wrote in ten minutes. Let me know what you think in the comments! Writing is precious. Unique. Valuable. Long-lasting. Crafted by a…
Have you ever assembled a puzzle? Most of us have. There's a deep sense of satisfaction watching the image slowly come together through tedious effort and clever tactics. But for…
Imagine this... You sit down at your computer one fine morning, coffee cup in hand, and begin to make your online rounds. You check all the usual things: social media, analytics,…
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