
Marketing Lessons From Taylor Swift: What We Can Learn From The Pop Star-Turned Media Mogul
When you think of Taylor Swift, it’s likely that the image of a marketing guru doesn’t come to mind. As it turns out, though, Taylor Swift is more than just…
Content Strategy
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When you think of Taylor Swift, it’s likely that the image of a marketing guru doesn’t come to mind. As it turns out, though, Taylor Swift is more than just…

Sarah Shade is one of our Content Specialists at Express Writers. Content strategy. You and I both (as good Internet marketers) know all about these by now. Without one, it's like…

Understanding how powerful copywriting, and in a bigger picture, all of content marketing is doesn't require you to look any further than the sheer amount of content that is produced…

Gary Vaynerchuk. If you haven’t heard of him, I really don’t know what kind of marketer you are. (Kidding! Or not...) For a start, he’s a reputable entrepreneur, public speaker,…

If you are unaware of what ModCloth is, you must not be into old-timey, vintage women’s clothes, accessories, and home décor. But really, who isn’t? I’m going to assume that…

No wordsmith is a stranger to writer’s block. The onset can be even more common when writing on assignment on a new topic. Using my “content target” concept may help.…

Creating content that converts is something every single website and business owner wants. You want people to come to your site, read your content, and click links to buy services…

Content marketing is such a fun, interesting part of creating a website that converts. It can be daunting at times, but there are some truly excellent places to garner inspiration…

You know that there is no business like show business, right? But who is to say exactly what is meant by “show business”? When you create content, you do so…

Ultimately, with content, blogs, social media – any aspect of maintaining a marketing presence online – the goal is to influence people. Whether you want to coax them to your…

Marvel is one of the biggest, and hottest, production companies right now. It is an incredible place to seek and gain content marketing inspiration from, too! This company has an…

So I was visiting a toy library with my little daughter (11 months old) last week and the owner was a really neat lady who had a fantastic business model.…
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