In recent news, it appears that the people have given Google’s Panda 4.0 algorithm a loving nickname: Pigeon. What do a pigeon and a panda have in common? They both have a healthy dislike of low quality web content and not so stellar websites, and they aren’t afraid of cleaning up the local search engine … Read more
Recently, there’s been a big push in the SEO community toward “topics rather than terms.” While the SEO of yesteryear was obsessively focused on keyword research and inclusion, today’s SEO has expanded to be more natural, conversational, and user-focused. Over the last several years, we’ve seen significant shifts in optimization, including Google’s massive push for high-quality, … Read more
Like Scrooge’s ghost of Christmas past, the keyword rich anchor text, once a very much alive and powerful way to get backlinks, has completely gone out of style. It’s no longer a useful tactic for SEO web content. Whether in your blogs, guest blog content, web content or any content published online, it’s good sense … Read more
Back in the “pre-historic” days of Google, just before the first major Pandas rolled out in all their glory, there was such a thing as links. Through the use of links, from the use of a “linkwheel” to the worst of the negative, black-hat SEO link structures, webmasters were able to gain almost overnight rankings. This dramatically changed in 2011 … Read more
One way online content really wins the game for Internet marketers is through local keyword optimized landing pages. How so? Well, let’s put this in action. For example, if someone were to search for “Atlanta bathroom plumbing,” the written 800-word landing page for an Atlanta plumber’s website addressing bathroom plumbing would show up. Backlinks, domain … Read more
In a nutshell, here’s what’s actually happening to Authorship. First—no, it isn’t completely gone; Authorship still exists. Secondly—yes, Google has made a major change to it, and yes, that means our Authorship pictures will be deleted over the next few days. And yes, that is quite a big deal. What the $*&^, Google? Really?! My … Read more
Image Source: www.famousbloggers.net Apparently, Google doesn’t plan to stop pulling rabbits out of its white hat anytime soon. Over the past weekend, Google has started rolling out a brand-new algorithm update designed to win the battle with spam, in all its forms. On May 20th, Matt Cutts announced on Twitter that Google is ready to … Read more
These days, webmasters have to invest a considerable amount of time, money and energy in the right optimization tactics to stay in Google’s good graces, including correct SEO writing. If this is your case, good news – we’ve got some useful information for you to share in this blog. The bad news is that you … Read more
Image credit: Google+ Brands The sky is the limit when it comes to analyzing all the new tools and channels that are launched on the market on a regular basis to make things a whole lot easier for today’s marketers. Google+ has recently given us a new reason to get excited. Earlier this month, Google+ … Read more
If you want to explore the full potential of some of the most influential social media platforms, you cannot afford to ignore G+ (Google Plus), with its ever-growing popularity or its plentitude of amazing marketing opportunities. Facebook and Twitter may be trending these days, but keep in mind that they aren’t the only channels that … Read more