Have you experienced big ranking changes? So have we. Apparently, one of the biggest updates to Google Penguin in over one year happened just a few weeks ago. (The last major update to Penguin was just over a full year ago, on October 3, 2013.)Dubbed Penguin 3.0, this new one was a worldwide update, not … Read more
PubCon is the top social media and optimization conference: it’s supported by the top businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and digital advertising agencies. (Yes, one day I’ll make it to one.) This awesome event always offers an in depth look at the future of technology, as envisioned … Read more
You’re the king or queen of combating spam; you’ve worked hard to keep it off of your website and blog by following all of the white hat SEO tricks. You may have even hired SEO trained writers who truly know the ins and outs of avoiding spam and therefore avoiding a Google penalty. As time … Read more
I covered Google’s crack down on spam with Panda 4.0 back in May, and now the search titan has struck again with yet another update (the 27th, to be exact) to its algorithm, just when we were all finally adjusting to the last. Luckily, it’s not a massive change, but it still packs a punch. … Read more
Citations and internal links are nothing new in the world of content or search engine optimization (SEO), but they are certainly starting to draw a lot more love and attention from SEO gurus and content marketers across the Net. Back at the beginning of the year, we published our top 10 SEO predictions for 2014, … Read more
No one can deny that our relationship with Google has been a love / hate one, sometimes bordering on a total hate / hate rapport—because sometimes it feels as if Google is testing our patience right alongside our ability to adapt! It can be downright frustrating, especially for those of us running online businesses, trying … Read more
They say that SEO writing is hard. They say there’s too much to learn. That, unless you really dedicate yourself, you’ll never make it. Plus, Google changes their algorithms so often that you’ll have to relearn everything anyhow, right? The truth is, the fundamentals of good SEO writing do not change. What it takes to … Read more
We’ve really had the run-around on Authorship, thanks to Google’s ever-changing brain. Just when we thought all that hype was only that, we hear that Google has killed it. Completely. In terms of Authorship, this should be your thought now: nada. I can hear the sound of flags being lowered to half-mast across the globe. … Read more
Image Source: thenextweb.com Bring out your Google notebook again; Google is making another major change and this time it is to Google AdWords. Just when we all start to get used to things, Google makes another a major game-changing announcement. This announcement is that the exact-match keywords you use are no longer going to rank … Read more
Image Source: searchengineland.com Google is the ultimate everything on the Internet, from search engine to social media, they seem to have something for everything. It was no surprise that Google Authorship was a huge hit when first introduced. It held the promise of handing overdue credit to every business or individual who authored a piece … Read more