Keyword optimization isn’t as technical as you may think. It’s not about counting keywords and doing math equations. Instead, excellent keyword SEO involves: Inserting keywords using natural language where it counts … That’s it! In fact, as long as you strategically place your focus keyword/secondary keyword in the right spots, you can forget about keywords … Read more
If you are in the SEO business or in case you are thinking about it, there is one major rule you will have to keep in mind: the search engines don’t care about companies; they only rank content. It doesn’t matter how great your company is if you can’t offer the readers high quality content. … Read more
Who’s honestly not afraid of the Penguin? In 2012, Google decided to release one of the most terrifying algorithm updates that makes us watch our backs every single time we post or update content on our website. The Penguin, Google’s radical algorithm change targeted websites that featured overly optimized anchor texts stuffed with keywords, dubious … Read more
Google thinks that we are the kind of people who love surprises. We are not. At least when it comes to Search Engine Optimization (SEO) we love certainties that allow us to create and apply winning website optimization strategies. Google doesn’t seem to care about this, since it constantly bombards us with algorithm updates and … Read more
It’s hard to imagine what a web-less world would look like. Just like most of us probably find it quite difficult to picture life without electricity, cars, and of course (smart) phones. Looking back, you could say that history has a way of allowing us to take a leap by coming up with something big … Read more
Search engine optimization? Isn’t that dead? Nope! If you thought it was, then you were misinformed. SEO isn’t dead or dying, it’s simply evolving, according to our SEO predictions for 2014. And it’s still important to know how to optimize without overdoing it. When is the last time you overdid something? Be honest! We all … Read more
Optimizing written content for people and search engines is relatively simple when compared to video content optimization. After all, you usually only have a limited amount of space or words to use in conjunction with the video. And, let’s be honest, if you open the “About” section on a YouTube video and see more than … Read more
Marketers across the web are starting to ask a big question. Is Google Plus (G+) the future of social media? Opinions are split. Let’s begin by taking a look at what the facts say. In 2013, Social Media Today published an article starting that Google Plus (G+) was the “one (social media platform) to watch.” … Read more
How are your web page rankings fairing? Have you sunk, swam or treaded water? In one of our New Year’s blogs we discussed the tricks of SEO optimization as they applied to the latest and greatest Google algorithm updates. After seeing three major algorithm updates in 2013, it isn’t surprising to see 2014 already graced by … Read more
You know those houses that are all shelled in… with capsuled steel windows that can open to reveal the daylight or completely close shut to put the dwelling into twilight zone? Or those “zombie” shelters built feet and feet below ground, with beautiful living areas, advanced lighting and power technology included? Those people got it … Read more