According to Moz, Google algorithm changes happen about 500-600 times yearly. That’s quite a bit of change in the way Google SERPs analyze and rank your content. The good news? There’s a distinguishable trend towards favoring a quality flow across all content pages published over the web. Yes, one of the online content trends for … Read more
Search engine optimization is a bear of a topic. Many of us feel like we’re staring down a ferocious bear as we try to wrap our heads around SEO optimization of our online copy. It can seem like a daunting task, even when we hire a professional. Today, our goal is to turn that ferocious … Read more
This is a direct reply written by Julia McCoy in response to The decay and fall of guest blogging for SEO. If you’re up on the game in SEO, you know a big name in it is Matt Cutts. The leader of the “webspam” team at Google, he’s a proclaimed “voice” in SEO and all … Read more
Last year, search engine optimization (SEO) gurus rode a wild rollercoaster of change as Google updated a slew of search engine algorithms. New and exciting algorithm changes are expected for 2014, but one staple of SEO seems to remain static: high-quality, fresh content. SEO Is Not Dying, But Evolving The truth is: SEO … Read more
According to Search Engine Watch, a leader providing search engine industry analysis, SEO marketing “finally matured in 2013.” In a single year, over 500 algorithm changes took place, changing the face of search engine optimization forever. In 2014, you’ll need to adapt to change if you expect to hold onto your SERP (search engine results … Read more
Social Media Today marks Google authorship as the new Yellow Pages. You remember how important it was to list your company in the Yellow Pages of the phone book. It was no secret the who’s who were right there, and getting yourself in those pages meant big things. Today we use a “cyber book” over … Read more
There’s nothing worse than noticing a drop or significant change in your site’s activity without knowing what caused it. On November 15th, MozCast reported a significant temperature spike hitting 102.2. No, there wasn’t a glitch in the system and the chat on Google didn’t discuss any updates, but there was certainly something amiss. So, was … Read more
You’ve had it drilled into your head that you’re no longer writing for SEO when it comes to SEO content, and it’s all about the reader. Google’s Hummingbird was a wakeup call for those who snoozed through Panda and Penguin releases; the emphasis is all on high-quality content. So how do you write high-quality, … Read more
Optimizing your content is like having a cake with all of the right toppings, a pie with scrumptious filling, and a gift with all of the adoring wrappings. Look at your content as the foundation of your (virtual) pie — the crust and filling — but proper optimization are those pieces that make your cake … Read more
Let’s face it; the New Year is less than a month away and that means it’s time for New Year Resolutions. While most people are talking about the usual — being a nicer person, losing weight, etc. — you should be focusing on how to boost your SEO content and rankings for 2014. If one … Read more