Not long ago, “content” mostly meant blog posts sardine-canned with keywords, optimized for Google, and aimed at chasing sheer traffic volume. But that’s changing fast. According to recent studies, success in content marketing no longer means scaling traffic as...
Blogging is only half the battle. Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The greatest challenge lies...
Google — the 800-pound gorilla of the search engine space — loves flexing its might. The giant search engine has been rolling out updates that change online marketing at an unprecedented rate. Worse still, Google has thrown out the old playbook and is hellbent on...
If you build it, they will come. This may be true for magical baseball fields in Iowa. But to boost your website’s search engine ranking, you need to do more than just build a site and wait. Search engine ranking, or where your website lands on a search engine...
The rise of AI content creation has introduced both opportunities and challenges for writers, marketers, and businesses. On the one hand, AI tools promise efficiency. Conversely, they blur the line between human creativity and machine-generated text. This is where...
Your published content is your business’ ambassador to the world. The way a company communicates — whether through a blog, a brochure, or a website — shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects...
Would you let the receptionist at your doctor’s office diagnose your illness? Probably not. Then why would you hire a generalist writer to cover niche content? It can be tempting to let your business slide by with generic website content as long as you’re ranking...
About 83% of digital marketers and content creators report prioritizing quality over quantity in their current digital content marketing strategies. Thanks to generative AI and other automation tools, mass content creation has never been easier. However, these...
Do you own or operate a medical practice with an online presence? A medical writer can help you create authoritative content that resonates with your audience. Why should you focus on providing quality content for your online readers? At least 5% of all Google...
Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. On the other hand, poorly executed content loaded with...
Imagine your brand’s content so vivid that readers can feel the silica-white sand of Tulum Beach between their toes, or taste the rich, juicy flavor of the world’s rarest meat— the Japanese Kobe beef. This kind of sensory magic can only be crafted by a writer with...
When making a sales pitch, you want to sound eager but not desperate, but you also don’t want to sound too indifferent. Keyword placement for SEO in content requires a similar careful balance between too many, too few, or not being placed carefully enough to show a...
Human beings have fretted over the possible ways new technologies might affect us as long as we’ve had the means to record our worries and anxieties for posterity. In 370 BC, in the dialogue Phaedrus, Plato’s Socrates spoke at length about the perils of a new fad...
Data takes the guesswork out of strategies. You can go from “We should try this and see if people respond” to “Most people respond favorably to this strategy. Let’s also invest in it.” We are bringing you the latest data on blogging. As you move through 2024 and...
You know having a blog for your business or brand is critical to drawing in new customers and keeping the ones you have. However, you likely have wondered what the right blog posting frequency is. Should you post once a week? Every day? Multiple times a day? What’s...