If you want to rank in local SERPs, you need to write long-form local content.
This is especially true if you run a local business.
In fact, it’s an absolute necessity if you run a local business.
When you write local content, you fulfill two key points:
First, you communicate to your readers that your business is aware of and involved in the community they’re searching for.
Secondly, you show Google and other search engines that you’re a relevant local company with your thumb on the pulse of local events. This, in turn, helps you rank in local SERPs and get noticed on the phones, mobile devices, and computers of your customers.
In this way, local content helps you stand out both in your community and around the web as a whole.
To learn more about why local content matters, and how you can create it to improve your local presence online and dominate the SERPs, read on.
Local Content by the Numbers
Yes, local content is essential to help your customers understand where you’re located, what your hours are, and what you specialize in, but it’s also critical for making sales, and for drawing customers to your company in the first place.
Check out these stats (created by our awesome lead designer):
According to HubSpot: 72% of customers who conduct local searches visit a store within five miles of their location. What’s more, 50% of mobile users who make local searches visit a store within 24 hours, and 78% of local searches initiated on mobile phones result in an offline sale.
Finally, Google reports that, today, 30% of all mobile searches are geo-specific.
Massive numbers. It’s critical today for marketers with brick-and-mortar companies to dominate local content, and master the approach to geo-targeted pages.
USSelfStorage.com: Local Content Dominating the SERPs (Express Writers’ Client)
Local content is critical, but what exactly does successful geo-targeted copy look like?
With so many components, factors, and foundations, it can be tough to identify what works as local content and what doesn’t.
We’ve got a terrific example to help point you in the right direction.
USSelfStorage.com
USSelfStorage.com is a client of ours, here at Express Writers. When this client came to us, our team created more than 100 geo-specific landing pages for this company, and each features all of the components of a good piece of local content.
A strategy they used was to build multiple search results pages, and at the bottom of the page, plug in 500-1000 words of locally optimized content that we wrote up for them.
Using this strategy, they gained top positions in the SERPs for local keywords, and they dominate in the rankings with an organic search volume worth six positions per month. Check out the screenshot we pulled on their organic domination (circa November 2016):
Here’s a specific example of how they rank.
#3 for “nashville storage units:”
The page that earned this organic position has a search result listing at the top:
Below the listing of results, the ranking site page has a long-form locally optimized content piece, if you keep scrolling.
More long-form content that we created for them includes this Montana landing page, for example.
In addition to being conversational, this piece of material also features local keywords and helpful links. It’s a great example of what a geo-targeted page should look like, and it’s a wonderful model to base your local content on when you begin writing it.
5 Key Rules for Writing Local Content
Now that you know why local content is so important, let’s talk about how to write it. Here are five rules to live by:
1. Write 1,000 words of content on each page
According to Search Engine Land, geo-targeted pages should include at least 1,000 words of quality content. This is long enough to provide relevance and context for users, and also long enough to provide a home for the local keywords you use in your content.
Any shorter than 1,000 words and you risk being too brief for search engines and for readers. Any longer and you risk sounding spammy by trying to make long-form content more geo-targeted than it wants to be.
While you don’t have to hit 1,000 words on the head, be sure to write at least that on every geo-targeted page you create. This will give your audience more to interact with and help ensure that you’re getting the largest possible level of SEO from each of your local posts.
2. Include city-specific keywords
City-specific keywords are critical for getting your local content to rank, and they can spell the difference between local content success and failure. With this in mind, use a tool like KWFinder to research local key words that you should be including in your content. By finding these and integrating them naturally throughout your copy, you can communicate to both humans and search engines that you’re relevant, local, and authoritative.
If you’re looking to rank in nearby cities, as well, you may consider researching varied city-specific keywords and including them in your material, as well. This will help expand your rankings beyond your immediate zone and may serve to draw in customers from neighboring areas.
3. Keep it conversational
Updates like Panda and Hummingbird have made it essential to feature conversational content on your site. This becomes all the more important as things like voice search rise to prominence. Today, conversational content is not only more attractive to your readers, but it’s also better positioned to help you rank in the world of semantic search.
With this in mind, keep your local content conversational by including mention of a current event, happenings, or promotions in your given area. Don’t be afraid to write blog posts that mention specials in your city or surrounding cities, or make announcements whenever you extend service into a given area.
By keeping your content conversational, friendly, and hyper-local, you can help search engines interpret your content as relevant and helpful. More importantly, however, conversational content appeals more deeply to readers, and can help brand your company as an approachable, focused, and positive one that puts its customers first.
4. Keep it fresh
Local search is dynamic, and local content needs to be accurate, relevant, and current enough to keep up with it. With this in mind, ensure that you’re updating all of the local details included in your local content on a regular basis. This could include your name, address, and phone number (NAP) information, your business name and specialties, and your hours of operation.
In addition to those things, however, your local content should also reflect your current promotions, sales, and campaigns. If a customer hears about something you’re offering on the radio, they should be able to visit your website and see the same promotion reflected there. This contributes to a sense of continuity and seamlessness within your content and helps it reflect well on your company.
By keeping these things current, you make it easier for customers to find the information they want while also ensuring that Google knows exactly how to rank you at all times.
5. Optimize your title tags, headings, URLs, and meta descriptions
Local content is as much a technical pursuit as it is a creative one. By optimizing everything from your title tags to your headings, URLs, meta descriptions, and alt text, you can give yourself an added SEO boost and ensure that none of your well-researched, long-tail keywords are going to waste.
For best results, input your local keywords into your title (preferably toward the beginning of the tag), and include it throughout your headings, URL, and meta descriptions, as well. Not only does this help ensure that your content will feature prominently in local SERPs that rely on that keyword phrase, and that people searching for products, goods, or services in your area will quickly be able to decide whether or not your content is relevant for them.
The Case for Local Content
For many marketers and SEOs, local content is just something companies have to do in order to be successful.
The reality, however, is that it’s much more than that. When local content is done right, it can reflect well on your entire company.
Here’s why: local content creates ease.
With the rising numbers of mobile and local searches happening today, good local content acts as a touchpoint for on-the-go customers who need help finding answers to questions, locating services, and connecting with relevant retailers. In this way, companies that create local content succeed not only at meeting their customers’ needs, but they also demonstrate that they’re aware and concerned enough to acknowledge those needs in the first place.
By creating local content that meets the needs of a customer base, companies can gain trust while also helping their company rank well in the local SERPs. Because good local content features geo-targeted keywords and is optimized to feature in local search, it’s a great way for companies to build visibility and recognition all at once.
While local content can be tough to create, it’s well worth the time to follow best practices and learn to create local content that helps your customers and reflects well on your local business.
Do you need quality writers to help you craft local, geo-targeted content? Look no further than Express Writers! Check out our content shop.
You know that keyword research is important, but it can be so hard when it comes down to the nitty-gritty of how to choose the right keywords.
In addition to finding the right keyword research tool, you need to learn to integrate your keywords naturally, and locate your best, highest-opportunity keywords in the first place.
Targeting keywords are some of the most critical aspects of on-page SEO, and they can go a long way toward helping your content rank where it’s supposed to. Great content that also ranks well brings about serious ROI.
Knowing How to Choose the Right Keywords: Why the Right Keywords Matter So Much
Think of keywords as the bones of your content.
They structure your headline and meta title, give your content a direction, and help people connect with your material.
In many ways, keywords and keyword research set the stage for the rest of the content creation process. The research you put into finding the correct keywords can easily influence the level of research you’ll put into the rest of the article or blog.
Finally, learning which keyword phrases work and which don’t is an art form, and mastering it will help make you a better content creator. Without the right “bones” your content can’t stand on its own, so it’s critical to ensure you have the right keywords for all of your content.
Because of this, it’s critical to do as much as you can to locate the right keyword phrases and learn to integrate them into your content.
5 Guidelines on How to Choose the Right Keywords for Your Content
Whether you’re writing a blog post or a web page, these five steps will help you choose the right keywords for your written online content.
1. Focus on long-tail keywords first
Long-tail keywords are magic. This is your most important step in knowing how to choose the right keywords.
In addition to the fact that they’re much more targeted than short-tail keywords, long-tail keywords are a great way to locate highly qualified leads who are ready to purchase your product, good, or service.
While it’s true that long-tail keywords often lack the search volume of their short-tail competitors, they’re a great way to weed out disinterested or accidental searchers, and leave yourself and your company with a selection of highly qualified, genuinely interested customers.
As you narrow down your long-tail keywords, keep specificity in mind. Long-tails work best when they’re as targeted and specific as possible, and the more granular you can get with them, the better.
2. Don’t be romanced by massive search numbers
Marketers who are new to the world of keyword research often make the mistake of getting lured in by high monthly search volume. While it may seem smart to opt for the keywords with the highest search volume, this can actually backfire.
Here’s why: while an inexperienced marketer may get excited about the prospect of millions of monthly searches, it’s virtually impossible for a new, little-known company to rank on the first page of Google for the keyword “shoes,” which, according to KWFinder, has 1,220,000 monthly searches.
Because “shoes” is much too broad a keyword, the small company would be smarter to target a long-tail option with a lower monthly search volume. A better option might be “boat shoes for men.”
While this term only has 14,800 monthly searches, it will be much easier to rank for than the high-volume, short term. It will also be easier to make sales to these searchers, since they know exactly what they want to purchase as they begin their search.
3. Use a solid keyword research tool
A high quality keyword research tool (like KWFinder or SEMrush, our favorites) is critical when it comes to locating your best keywords. In addition to the fact that a tool like this will give you several metrics – ranging from keyword difficult to PPC and SEO competition – these powerful tools will also allow you to save keywords to lists and compare them later.
For the best results, consider using several tools and compiling the results in a spreadsheet. You can even make multiple tabs to group your keywords together.
This allows you to compare and contrast the results of different keyword databases, and understand the unique results of each platform. It also allows you to choose more effective keywords based on various approaches and information.
4. Fit your keyword phrase into your headline
Real talk: don’t fit your headline around your keyword phrase. Fit your keyword into your headline.
Readability comes first. But if you want to rank well for a given keyword, it needs to feature in your headline.
With this in mind, try writing a few sample headlines around your chosen target phrase. Write more than one till you come up with one that you really like.
Example: for this post, our keyword was “how to choose the right keywords.” Here’s what we could have done:
How to Choose the Right Keywords (a keyword as long-tail as this could stand alone, but that’s not good enough – albeit close)
Your Guide on How to Choose the Right Keywords (eh, heard it before)
How to Choose the Right Keywords to Optimize Your Content With
The last one is a winner. Double-checking it in the AMI headline scorer, we see it ranks above 50%, which is an excellent score:
So, have a goal of creating a headline that utilizes your keyword, but is first and foremost optimized for the reader.
If you have a difficult time finding something that doesn’t sound awkward, you may need to reconsider your approach. Keep in mind that you can include stop words in awkward keyword phrases to make them flow more naturally. This is a much better approach than just forcing grammatically incorrect keyword phrases into content, and can help make your material more readable for your audiences.
5. Make sure the overall topic of your content is an actual match for your keyword
In some cases, you can get so desperate to use a really promising keyword that you forget that your content needs to read well and be relevant to your audience. Instead of trying to cram a keyword into your content, be sure that it fits naturally, and that the keyword and the topic are actually meant for one another.
If you can’t find a way to make this work, consider altering your keyword slightly, or looking for a different topic to accommodate the keyword you’ve chosen. To be readable and relevant, your content needs to flow together with your keyword. If both feel like they’re working in opposition, you’re in for a difficult writing experience.
How to Find Keywords that Win: The Bones of Great Content
For your content to truly excel and stand out in Google, your keywords need to be on point. Unfortunately, this is very difficult for many marketers. Luckily, you can turn the trend around if you know how to find keywords that will work for your content.
By understanding what makes a good keyword phrase, and knowing how to research and approach great keywords, you can easily include quality keywords in your content and ensure that everything you write has the strong, sturdy bones it needs to succeed.
That’s what one big brand was spending per month on press release distribution, according to a study by marketing agency owner Tim Grice, posted on Moz in 2012.
That’s a huge number.
For the past year now, at Express Writers, we’ve offered syndicated online press release distribution to all of our customers, at rates well below what our former news partner charged on their own site. Our clients got a good deal—and we felt happy to offer it to them.
That is, until this October—when we stood back and looked at the actual benefit of online, syndicated news. I even got two experts on the line to help me dig up solid truths about this industry. (I’m indebted to Steve Rayson at BuzzSumo for pulling metrics and data for me, and Tim Grice at Branded3 for an updated quote.)
Our findings weren’t good, by any means.
That’s why we’re calling our findings the wicked witch of online press syndication and turning it into a Halloween post.
Here’s the (in the spirit of Halloween—cold, dead) truth: if you’re paying for syndicated news, you might just be wasting every single dollar you sink into that channel.
Don’t just be frightened by the witch: know the facts and make an informed decision the next time you choose to put your money into syndicated news (or not).
The Story Behind the Study: What Inspired Me to Take a Deeper Look at Press Release Distribution
I’d noticed a pattern: in 2012, when we started offering distribution, I saw amazing, fast results in Google. For instance, one press release we did back then was about a stuffed toy. Their keyword, a solid, low competition long-tail, ranked #3 in Google in just days—the #3 result was their actual PRWeb release. Now thatwas value!
But I haven’t seen this happen since that day. And we’re talking out of dozens to hundreds of press releases that our team has written and distributed by now. On average, we distribute 6-10 press releases for clients in a month. We have so many clients that complain about the reports we send them. “This is all the data and results we get?” And the truth is: we didn’t really have an answer for them. The quality of the news results online was finicky. I’d see an online Fox station pick it up—and then it would be gone the next day, when I was ready to send the link to the client. Results weren’t permanent. And nothing showed in the first page of Google for their (great) long-tail news keywords.
The more I saw this happening, the more I realized I needed to research syndicated distribution. A bad feeling in my gut drove me to do it before we renewed our contract this year. And sure enough, what I found was pretty dire.
To make my research and findings official, I got in touch with my friend Steve Rayson, Director at BuzzSumo, for an exclusive study: and even got in touch personally with Tim Grice from Branded3.com, the author of the Moz piece, for some updated findings.
Let’s dive in to the findings.
Interview with Tim Grice: The Cold, Hard, Dead Truth of Syndicated Online Press Release Distribution
Here’s what Tim Grice had to say, when I sat down with him to discuss his Moz post and what he’d say about online press syndication currently as it stands in 2016.
Julia: You shared your findings on how budgets are being wasted with online press release syndication, back in 2012. Would you say it’s become an even bigger waste of budget in 2016? Or have you seen brands adapting, and investing less in online PR?
Tim: The Moz post is specifically referring to online PR syndication (PR Newswire, etc). SEO agencies and in-house teams were using them as a primary link building channel, firing out boring stories that got absolutely no pick up and the online links created were from low value directories.
In 2008, it worked really well to game Google’s rankings: but by 2012, it should have been on its way out. Not so much. Link building was becoming difficult and it was the easy go-to option for many agencies.
Here’s the thing: if anyone is using syndication for links today, they should be fired.
[clickToTweet tweet=”There is no value in press release syndication for SEO purposes. – @Tim_Grice” quote=”There is no value in press release syndication for SEO purposes. – @Tim_Grice”]
Journalists are already inundated with companies offering up information for free, and there is no need to check a press wire.
Julia: Why is online PR a bad idea for a link building investment?
Tim: Online PR done right is not a bad idea, syndicating crap stories around the web for a handful of links on press wires is a terrible SEO strategy; no relevance, no authority, no trust. Creating genuinely insightful content or offering up unique data and selling it indirectly to journalists and bloggers is the right approach to online PR (done right, you can generate hundreds of high authority links from a single campaign).
Julia: Is there any good form of online syndication?
Tim: Not that I am aware of.
[clickToTweet tweet=”Anything designed to create quick, easy links is almost always a waste of time and money. -@Tim_Grice” quote=”Anything designed to create quick, easy links is almost always a waste of time and money. -@Tim_Grice”]
Julia: What is a much better way to invest revenue to boost your online marketing, instead of online PR?
Tim: Done right, online PR can return good ROI as well as high authority links, however the fact is that where you invest will depend purely on the gaps in your strategy.
From an SEO stand point, if you rank in the top five you’ve probably got enough links to be position one, and you should work on the technical side of it, CTR’s, mobile and great content.
Final word…
[clickToTweet tweet=”Syndication is never a good investment, and I would opt for any other tactic. – @Tim_Grice” quote=”Syndication is never a good investment, and I would opt for any other tactic. – @Tim_Grice”]
BuzzSumo: What Is The ROI Of Press Release Distribution (Syndication)?
To further dig into the reality of how ugly the press release syndicated world is, I asked my friend Steve Rayson over at BuzzSumo to get some exclusive findings. He was happy to accommodate, and here’s what we found. Ready?
To wrap up our findings…
On average, press releases on the top two syndication sites get a measly 24 shares–total. Fact: 24 shares don’t equate to people actually reading, yet alone someone clicking a link in a release. Over 50% of URLs shared on Twitter are never clicked (BuzzSumo).
Big ticket question:
Are shares inflated by syndicated press release distribution networks?
Using Moz’s Open Site Explorer, we found out that the press release with 149k shares has only 1 backlink with a Domain Authority well below quality (19 on a scale of 100).
Investigating further, the backlink itself has 4 spam flags.
As we end, if you’re still choosing to go with PR syndicated distribution, I ask you to ask yourself:
If the highest shared press release in existence has only one backlink, which is spammy, what real value are you getting out of your syndicated press release distributions?
Are we still doing press release writing? Yes!
We still offer press release writing from expert journalists! A PR in and of itself, as Grice said, holds much value (as long as you’re using something a little better quality than the syndicated online network.) As of October 31, we no longer offer distribution only. Get your written press release here.
It just sits there, blinking at you, demanding that you type something incredible.
But you’ve hit a wall.
The well on content has run bone dry.
Ideas are washed up or outdated. That blinking cursor is mocking you.
We’ve all been there as creators. Of course you want something truly spectacular, eye-catching, and even viral-worthy. Yet, here you are: watching the white screen.
The good news? Crafting quality content doesn’t have to play mind tricks with you.
But it takes some time (and energy) to get it done. Coming up with provocative content ideas is simpler when you have a little guidance. When you monitor the web, take a look at the trends, and listen to your own readers, you might be surprised at how many ideas come up.
Ready to be inspired? Keep reading!
Overcoming The Killer of Your Great Content Ideas: 4 Ways to Flood the Idea Gates
Creating engaging content is a skill.
It starts with the right ideas, and the copywriting comes second.
To help jumpstart your content ideas, you need to look at the resources you have available to you — and most are free. Here are a few places to look first:
1. Talk to Your Customers or Clients
The people you already work with may be able to tell you what they’re looking for from you. They are already customers, but they still have questions. According to Brian Sutter’s article on Forbes, asking your current clients what they are struggling with and then answering it within your content is key. Don’t just do a quick answer and never dismiss any question. Instead, take each question and create an entire blog post out of it. Expand upon what was asked, back it up with research, and make it entertaining.
Think about telling your client’s success stories, too! Check out how we talked about our client’s success in a blog post here. Our case study services are actually oriented to position your client’s success story in the best possible way, by not only creating a PDF but a short story blog that resonates with your subscriber list. (Check our out our case study writing and creation here.)
2. Use Tools at Your Disposal
There are plenty of tools out there that can help you grow your blog or website. From keyword research to content ideas. BuzzSumo is one of those tools. BuzzSumo allows you to analyze what content performs best based on the topic or competitor.
BuzzSumo’s data goes even further by breaking it all down for you by Facebook, LinkedIn, and even Pinterest shares. You can customize the results further by the type of content (e.g. interviews, videos, infographics, articles, and guest posts). You can also identify the country, language and filter it by timeframe (such as 24 hours or up to one year).
3. Ask Your Sales and Support Team Members
Your marketing department is there to support your sales staff. According to Brittany Berger from SocialMediaToday, that means your content should be designed to stand in as a virtual sales representative. It should answer customer questions, entice them to try products or services, and educate them all at the same time.
So, ask your sales and support team members what customers are struggling with the most or what people don’t understand and often ask for clarification.
We’ve asked our team members for topic ideas that include the most common questions they get in sales, and have had fantastic results flow in content ideas!
4. Ask Your Readers
If you have a good following already, ask your readers what they would like to see next. Ask them what their favorite posts are or just look at your stats and see which posts have the most shares online, receive comments, etc.
What About Content Ideas for Boring Topics or Industries?
Yes, there are some industries or topics out there that make the world groan.
While they can be rather dull to think about, they do not necessarily have to be boring to read.
ProBlogger featured a guest post that dove into the task of finding topics for boring industries, and they shared some interesting insight.
First, they highly recommend Twitter. That is because social media is a mecca for finding content ideas.
Perform a tweet search on Twitter, searching by hashtags and keywords. While the results are not as refined as Google, they will provide you with some insight.
You could also use Twitter and other social media outlets to find out what’s trending.
Be cautious here, though.
You need to look for a hashtag that is trending that applies to your industry. Adding in hashtags or writing about trending topics that have nothing to do with your brand, industry, product, etc. is dangerous territory. The goal here is to be relevant and strike on hot topics that apply to your site.
Also, tap into the resources of other social media sites. See what’s trending on Pinterest, LinkedIn, Instagram, and of course, Facebook.
Our full time copywriter, Ashley, wrote a guide on how to craft content for boring industries. Check it out!
Putting All Your Great Content Ideas Together
Once you have a plethora of starting points, take the time to perfect and create your content from it all.
To see if you have a viable idea, take it and write a few headlines. Your headlines are just brainstorming, so they don’t need to be perfect — you can fine-tune your headlines later for EMV value.
If you can come up with several headline ideas, you may be able to incorporate all of them into separate articles — meaning one idea became multiple ideas in a flash!
If you’re in pursuit of a copywriter for hire, you’re probably wondering what to expect from the process. That’s especially true if you’ve never hired a writer before.
Luckily, copywriters for hire don’t bite, and they’re much easier to work with than you may be imagining.
Here’s what you can expect from choosing to hire your copywriter. Keep reading.
7 Things to Expect from a Copywriter for Hire
While hiring a copywriter is a foreign concept for many people, here are seven big things to expect from the process:
1. Custom content designed to fit your needs
The entire purpose of finding a copywriter for hire is securing custom, online content that’s designed to present your business in a positive light. When you find a copywriter you love, that person will work closely with you to gain an understanding for what you’re looking for in online content.
Once a direction has been established, the copywriter will develop custom content that suits your pre-determined goals or objectives. In some cases, the copywriter might even develop custom visuals to accompany your content online!
2. Open, two-way communication throughout the process
Good copywriting thrives on good communication. While many marketers assume that they’ll hire a copywriter and then not hear from him or her again until the project is submitted, this simply isn’t true.
In most arrangements, copywriters and brands maintain open communication as a job is in the worlds. If a project is going to take more than a week to complete, most copywriters offer frequent check-ins and progress updates.
If a project is long or ongoing, it’s not at all uncommon for copywriters to submit drafts and execute alterations as needed. When communication is open and flows freely in both directions, copywriters and business owners can ensure a positive and streamlined experience.
3. SEO integration catered to your company’s goals
A modern copywriter for hire understands that the best online content is optimized for SEO. By including SEO optimization priorities like long-tail keywords and relevant links in a piece of content, a copywriter for hire can help you boost your site’s SEO and earn better rankings in prominent search engines.
This, in turn, helps businesses get found online and develop a reliable, predictable presence that customers can count on.
4. Research designed to increase content authority
A good copywriter for hire understands that research is an essential part of online copywriting. Most of today’s best copywriters have research methods in place and will happily dig up the best facts, statistics, and bits of information for your content.
By including these things in your online copy, a good copywriter for hire can help boost your authority, relevance, and trustworthiness. This, in turn, makes readers more likely to rely on your content and can help your brand stand out as a leader in the industry.
Companies who have never worked with online copywriters before often assume that, once a project is submitted, that’s it. Luckily, this isn’t the case.
A good copywriter for hire is happy to conduct edits on submitted pieces! Once you know what you need, most online copywriters will gladly work together with you to edit the piece until it fits your expectations perfectly.
With this in mind, don’t fret if the initial submission isn’t exactly what you had in mind. Your copywriter for hire will likely be happy to work with you to rectify the problem.
6. Industry expertise harnessed for your company
Let’s face it: online content can be tough to get right, and it’s even harder without a good copywriter for hire. Luckily, professional copywriters understand what it takes to rank well, and can help you develop a winning content strategy that helps you get noticed online.
Don’t know what it takes to rank in Google? That’s okay, your copywriter will. Not sure how to integrate visuals into your online content? Your copywriter will lend a helping hand. Unsure of which keywords you should be targeting? Ask your copywriter.
To put this another way, today’s copywriters for hire are experts in virtually all aspects of online content, and they can help you create a well-rounded content strategy that utilizes modern industry expertise for a reputable end product.
7. Professional, high-quality work that helps you get noticed
Many brands who have never worked with copywriters before assume that they specialize in sales-y content, or that they’ll use black-hat techniques to rank a page. Luckily, this just isn’t the norm anymore.
Today, copywriters for hire deal in high-quality online content and they know how to help a brand put its best face forward. When you work with a copywriter for hire, you can expect quality work to be delivered.
Whether you want to develop an online presence, drive more sales, boost your social interactions, or just stand out as a leader in your industry, a good copywriter for hire will have the skills needed to put out professional work you’ll love, and that will help you meet your goals.
Working with Skilled Copywriters for Hire is the Way of the Future
Even if you’ve never worked with a copywriter before, it’s time to start considering the prospect. Copywriters are popular with brands ranging from lifestyle to food and beverage, and they’re becoming the norm in the world of online advertising.
While not all copywriters for hire are created equal, finding a reputable copywriter or copywriting agency that you trust can work wonders for your marketing pursuits. By drafting professional, high-quality content that’s meant to reflect your company’s unique goals, value propositions, and positions, a copywriter can easily take your content strategy from lacking to successful in no time.
Plus, since a copywriter’s main job is to write, hiring a copywriter can allow you to shuck the burden of content creation and focus, instead, on things like running your company and building your brand!
Even if you’ve never worked with copywriters before, Express Writers can help! Check out our Content Shop for more information on our unique offerings today!
