Content Operations
What Does Done-for-You Content Marketing Mean Anyway?
At Express Writers, you often hear us mention “done-for-you” content marketing in our blogs, and on our website, and we even boast about it in some social media posts. But…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Content Operations
The Future of Blogging: Today’s Recipe for a Perfect Blog Post
A craveable, delicious, delightful blog post isn’t much different from a pastry. As long as you follow the recipe, steps included, you will create a post your readers are hungry…
AI & Content
AI is Not the Tool for SME Content Creation – and Google Knows It
AI is here, and there is no denying it. While AI can share the workspace with a traditional writer and editor for content marketing, there is one thing it cannot…
Content Operations
25 Best Blogging Tools for 2023
Maintaining a regular blog is a valuable marketing tool that can help businesses connect with their customers and grow their business. According to a study published by HubSpot, companies with…
Content Strategy
How to Ace Middle of the Funnel Content Marketing (with Examples)
The digital marketing funnel is a visualization of the stages your prospects go through before they eventually become your customers. While many businesses focus most of their energy on the…
AI & Content
AI in Content Marketing: How Will it Impact Content in 2023?
When you hear the phrase “artificial intelligence” (AI), you might imagine sentient machines determined to take over the world. In reality, AI has become a useful tool many of us…
Copywriting Craft
How to Write Infographics: Your Complete Guide to Stellar Copy
Infographics are an incredibly popular online resource. According to HubSpot, they are the fourth most popular type of content used by marketers. The popularity of infographics comes from several factors:…
Copywriting Craft
12 Crucial Copywriting Skills Every Writer Needs to Succeed: Beyond the Basics
Being a successful copywriter requires a specific set of skills. Understanding those copywriting skills is important when you’re a business trying to hire a writer. Your goal should be finding…
Content Operations
How to Write a Press Release: 11 Tips to Fresh Copy
While press releases are an essential part of online marketing and digital communications, they’re tough to write, and few people understand their structure. Because of this, many companies and marketers…
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