Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
When you hear the phrase “artificial intelligence” (AI), you might imagine sentient machines determined to take over the world. In reality, AI has become a useful tool many of us…
Infographics are an incredibly popular online resource. According to HubSpot, they are the fourth most popular type of content used by marketers. The popularity of infographics comes from several factors:…
Being a successful copywriter requires a specific set of skills. Understanding those copywriting skills is important when you’re a business trying to hire a writer. Your goal should be finding…
While press releases are an essential part of online marketing and digital communications, they’re tough to write, and few people understand their structure. Because of this, many companies and marketers…
Direct response copywriting is the antithesis of the ad copywriting you see on TV. Those TV copywriters are focused on a long-term game. They want you to remember their product…
Google is anything but transparent. As such, the inner workings of its algorithms have never been easy to interpret. This is especially true of Google's search guidelines. So how do…
Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality…
Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing…
Many businesses are so focused on gaining new customers, that they sometimes forget about the ones they already have. Your loyal customer base is one of the most valuable resources…
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