Copywriting Craft
What Is Direct Response Copywriting?
Direct response copywriting is the antithesis of the ad copywriting you see on TV. Those TV copywriters are focused on a long-term game. They want you to remember their product…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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SEO & GEO
Google’s Search Quality Evaluator Guidelines: What Does the E-E-A-T Update Mean?
Google is anything but transparent. As such, the inner workings of its algorithms have never been easy to interpret. This is especially true of Google's search guidelines. So how do…
Content Strategy
How to Use Google Trends for Content Marketing & SEO
Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality…
Content Strategy
Content Marketing Budgets: Avoid Cutting Quality While Keeping Costs Down During Economic Downturns
Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing…
Content Strategy
Why Use Content Marketing to Build Brand Loyalty
Many businesses are so focused on gaining new customers, that they sometimes forget about the ones they already have. Your loyal customer base is one of the most valuable resources…
Content Strategy
Do Online Content Marketplaces Really Work?
A crucial part of modern digital marketing is content marketing. To use content marketing effectively, you should regularly add content, like blogs and videos, to your website and other channels.…
Copywriting Craft
Optimizing Web Copy (with Keywords): Why You Should Never Sacrifice Content Quality
When creating online content, optimizing web copy with keywords is an essential piece of the puzzle. But the question is, should that be your primary focus as a content creator?…
Content Operations
6 Reasons to Hire SEO Content Writers Trained in SEO Best Practices
Did you know the top result of a Google search gets approximately 32% of all clicks? So, it’s no wonder content creators fight to climb to the number one position…
Content Operations
Optimizing Social Media Content: Which Platforms Are the Best to Optimize and How?
There’s no denying that social media can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for…
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