Copywriting Craft
12 Ways The Walking Dead Creates Content To Die For
Zombies. Blood. Skin falling off. Desperate survivors. You can’t turn it off, though. Is it magic? No, it’s just AMC’s The Walking Dead. Unless you’ve been holed up trying to…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Copywriting Craft
Have You Audited Your Content Lately?
The one thing you know that is absolutely vital for your company’s online presence is the need for great content. You have your website all laid out, you feel like…
Content Strategy
The Great Content Roundup: Week 5, Topic Making Your Content Viral
Viral content. It turns heads. It stops us in our tracks. We HAVE to look. We have to read (at least a little of it). What makes content viral, and…
Copywriting Craft
15 Ways to Keep Your Content Flow Organized
Do you have some awesome topic ideas and great content marketing planned out, but you accidentally forgot to write it down? Or, you might have hundreds of sticky notes around…
Content Strategy
Explore How to Imitate These 5 Huge Companies That Nail Retail Copywriting
If you’re a retailer, you depend on good copy to help sell your products and services. With good copywriting, you can garner interest in your brand, cultivate trust, and provide…
Content Strategy
The 10 Worst Content Marketing Mistakes We’ve Ever Seen
We're human: we all make mistakes. But, the bright side of making mistakes is that we learn how to correct them and in doing so become slightly better at avoiding…
Content Strategy
The Great Content Roundup: Week 4, Topic SuperBowl Content
Howdy, folks! This week, I’m taking a look at the Super Bowl XLIX ads, specifically looking at the buzz surrounding all the ad spots during the game. Some had high…
Copywriting Craft
Copywriting Showcase: The Impeccable Writing of Neil Gaiman
Whether you’ve read his stories or not, Neil Gaiman is a known name in the literary world and I am certain you’ve seen his name when shopping at local bookstores.…
Content Strategy
How To Curate Killer Content Ideas
Content curation is a HOT topic and over the last year or so, as Internet content has grown, its popularity has trended drastically. For a lot of companies, understanding content…
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