Howdy, folks!
This week, I’m taking a look at the Super Bowl XLIX ads, specifically looking at the buzz surrounding all the ad spots during the game. Some had high activity levels, others were shared for not-so-good reasons. There were a couple ads I personally loved, as a writer and content marketer. Keep reading.
Highest Activity Ad, and my second favorite: Budweiser Lost Dog Superbowl Commercial
View the MarketingLand article on how this adspot came to be the top online performer.
The “Loser” of the Superbowl Ads: Make Safe Happen by Nationwide
View the MarketingLand article on how this ad came to be the loser
That said about the apparent loser, I have a personal differing opinion. As a mom of an almost-one-year-old, I sympathize and respect their message. There are so many ways a little child can die (yes, die) that it’s inhumane not to raise awareness and try to help prevent some of these easily avoidable unfortunate circumstances from happening. On the other hand, I thought ads like the Carls Jr. Naked Woman Going Through A Farmers Market (not the title, but that’s what it really is) was a lot more controversial, especially if you’re showing these to an audience of all ages.
My Top Favorite: Weight Watchers “All You Can Eat.”
This was their first advertisement on a Superbowl. Dubbed a “succulent smack-down of fast food”, this killer ad nailed a big problem facing America: bad food choices on all sides of us. From the script to every scene cut, this ad was brilliant and bold, raw, direct and hitting. Just what I like. (Oh, and did you know Jesse from Breaking Bad voiced the script?)
And finally, some excellent resource articles relatable to every business owner about the Super Bowl ads:
- How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting by Ginny Marvin on Marketing Land. Great piece on how you can actually jump into the Superbowl ad frenzy by connecting with the audience portions that crossover into your audience.
- Super Bowl Commercials With Hashtags Slipped To 50% In 2015 by Martin Beck on Marketing Land. An informative piece that reviews how not everyone jumped on the social publicity that all the ads tried to push. Surprisingly, Facebook was the most mentioned social network (with all the hashtags, I instantly suspected Twitter would have been).
