Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Inexperienced copywriters tend to think that creativity is the gift from above that automatically determines the quality and effectiveness of their content pieces. In reality, efficient, target-oriented copy that actually…
We have always been taught not to judge a book by its cover. But if looks are deceiving, what are the actual factors worth considering when it comes to selecting…
We’re starting a series of curated posts, called The Great Content Roundup. Welcome to Week 1! What to Expect? In these “roundup” posts, we will summarize and link to…
Chances are that you have heard of Under Armour. They are well known for their ultra-warm athletic clothing, serving not only athletes, but those who are looking for top-quality clothing…
Are you in shock that it’s 2015 already? It seems like 2015 is going to be a great year for social media and content. Although they say looking back is…
Blogging is like a full-time profession for many of us, and because of that we have a dedicated interest in our audiences. We are the place that they come for…
From the outside, content marketing might appear simple. Great writers sneeze and create compelling blog posts, right? It’s not that hard. The reality is, however, that even the best writers in this industry…
Unique content campaigns are a great way to reach out to your audience and give them something valuable. This is exactly what the ever-popular restaurant Chipotle did with their recent…
When Google pulled the plug on displaying the top keyword for websites in 2011, digital marketers were scrambling to find a solution to retrieve that priceless keyword data. The dreaded…
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