Copywriting Craft
How to Write a Press Release for a Business
If you run a business, press releases are a critical way to spread the word about your happenings and events. Unfortunately, many people don’t know how to write press releases,…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Copywriting Craft
How to Write a Press Release for a Nonprofit
While they are typically considered the domain of companies and individuals, press releases can be extremely helpful for nonprofit organizations. By spreading the word about community services, charity events, and more,…
Copywriting Craft
How to Write a Press Release for a Fashion Brand
It’s finally here: the big launch of your new line. You’ve spent countless hours working on it, and the time has arrived to share it with the world. You couldn’t…
Copywriting Craft
How to Write a Press Release for an Art Show
If you're curious about how to write a press release for an art show, you're not alone. While press releases are a common form of content used to announce things…
Copywriting Craft
How to Write a Press Release for a Product
A product press release is critical to inform journalists and customers about your exciting new offerings. A professional document designed to be picked up by reporters, a press release is…
SEO & GEO
Your Guide to Subheaders in Content: What to Do with H1s, H2s, and H3s
When it comes to writing and formatting a blog post, there’s a lot to think about. If you’re publishing it onsite, you’ll need to consider keywords, SEO, content organization, image…
Content Strategy
An Essential Guide: How Content Writing Works
Content writing is currently one of the most essential digital actions. The need for it, industry regardless, has virtually no limit. Talk of how content writing works, what result it…
Copywriting Craft
The Oxford Comma & Its Place In Your Web Content
Who cares about an Oxford comma? Good question. You should, if you are in search of being a well-read online writer. While the Oxford comma may seem like a useless little piece of punctuation,…
Content Strategy
8 Ways to Win at Your Content Marketing in 2017
As 2017 looms just around the bend, it's easy to predict that content marketing will seriously be on the rise. In 2016, we saw big moves in favor of content marketing: growth of…
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