Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Today, content marketing is one of the lowest-cost, highest return marketing efforts. But don’t take my word for it – for example, listen to Kraft, who publicly revealed at Content Marketing World last year…
Do you make New Year’s resolutions? We did, last week on the blog. Check out the resolutions a lot of us made way back in early 2016: According to Money, the top goal for…
The fall of 2014 seems like such a long time ago. It had only been a few months since we made the move to the Dallas area, and for the…
Web copy has the power to make or break your online presence. Think about it for a moment. When new customers find your company online, what is the first impression…
If you run a business, press releases are a critical way to spread the word about your happenings and events. Unfortunately, many people don’t know how to write press releases,…
While they are typically considered the domain of companies and individuals, press releases can be extremely helpful for nonprofit organizations. By spreading the word about community services, charity events, and more,…
It’s finally here: the big launch of your new line. You’ve spent countless hours working on it, and the time has arrived to share it with the world. You couldn’t…
If you're curious about how to write a press release for an art show, you're not alone. While press releases are a common form of content used to announce things…
A product press release is critical to inform journalists and customers about your exciting new offerings. A professional document designed to be picked up by reporters, a press release is…
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