Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
There's no way around it, if you want to publish content that truly works for your online presence. Long-form content is more valuable, more exciting, and more relevant to readers than…
You’ve likely heard of the phrase “above the fold,” if you're even slightly into internet marketing and copywriting. According to collective wisdom, we’re supposed to top-load the content that appears “above…
Press releases are a critical part of online marketing. Businesses use them, individuals use them, and big enterprises use them. Today I want to cover how to write a press…
Did you know there are over 200 million pieces of online content created every minute? 205 million emails, 3.5 million Facebook and Twitter posts, 400 hours of YouTube videos, and…
Ask just about any mobile user, and the answer will probably be the same. We could all do without those intrusive pop-ups that block content and ask us to click one…
Today, content marketing is one of the lowest-cost, highest return marketing efforts. But don’t take my word for it – for example, listen to Kraft, who publicly revealed at Content Marketing World last year…
Do you make New Year’s resolutions? We did, last week on the blog. Check out the resolutions a lot of us made way back in early 2016: According to Money, the top goal for…
The fall of 2014 seems like such a long time ago. It had only been a few months since we made the move to the Dallas area, and for the…
Web copy has the power to make or break your online presence. Think about it for a moment. When new customers find your company online, what is the first impression…
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