Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Super Bowl ads cost a lot. The average cost of an ad is around $5 million. Marketing for one commercial spot can cost as much as $1.25 million. That comes out…
If you’re like most marketers, you’ve probably considered hiring a custom writing service at one point or another. But if you’re like most marketers that are new to delegating their…
Most copywriters know exactly what this conversation feels like: “What do you do?” “I’m an SEO copywriter!” “Oh…great! So, what do you do?” When you say you’re a writer, most people…
It’s Valentine’s Day! Time to enjoy the sweet, sweet flavor of chocolate-covered strawberries, write a perfume-scented note to the person you love (if you’re the type that handwrites, like me), and/or receive…
Finding a good SEO copywriting service is no joke. In addition to being professional, the service you hire must also be knowledgeable, experienced, and able to turn on a dime…
Like most writers and many content marketers, I’ve been a natural storyteller my entire life. Over the years, I’ve practiced my storytelling skills in a variety of ways: by earning…
In recent years, there’s been some concern that robots will eventually replace human writers. Automated systems have successfully replaced people in thousands of factory assembly jobs, surgical positions, security posts,…
Sometimes, copywriting feels like gold mining. To find even a few ounces of gold, you must move mountains of earth. The same thing goes for writing! When you sit down…
Did you know that the average American will spend 42 hours this next year sitting in traffic? That’s almost two days’ worth of morning commutes, traffic jams, and rush hours…
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