Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Like most writers and many content marketers, I’ve been a natural storyteller my entire life. Over the years, I’ve practiced my storytelling skills in a variety of ways: by earning…
In recent years, there’s been some concern that robots will eventually replace human writers. Automated systems have successfully replaced people in thousands of factory assembly jobs, surgical positions, security posts,…
Sometimes, copywriting feels like gold mining. To find even a few ounces of gold, you must move mountains of earth. The same thing goes for writing! When you sit down…
Did you know that the average American will spend 42 hours this next year sitting in traffic? That’s almost two days’ worth of morning commutes, traffic jams, and rush hours…
There's no way around it, if you want to publish content that truly works for your online presence. Long-form content is more valuable, more exciting, and more relevant to readers than…
You’ve likely heard of the phrase “above the fold,” if you're even slightly into internet marketing and copywriting. According to collective wisdom, we’re supposed to top-load the content that appears “above…
Press releases are a critical part of online marketing. Businesses use them, individuals use them, and big enterprises use them. Today I want to cover how to write a press…
Did you know there are over 200 million pieces of online content created every minute? 205 million emails, 3.5 million Facebook and Twitter posts, 400 hours of YouTube videos, and…
Ask just about any mobile user, and the answer will probably be the same. We could all do without those intrusive pop-ups that block content and ask us to click one…
Real practice from the people who write and edit the work. No AI fluff, four times a year.
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