Content Operations
An Up-to-Date, Nutshell Guide to Your Best Email Content Marketing
Have you ever wondered how effective your emails are? Do they leave an impression, or just end up in the trash folder? It may be that you measure email success…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Latest
Content Strategy
How to Conduct a Content Marketing Interview: An Essential Guide to Prepping & Interviewing Your Subjects
This post was co-written by our staff members, Tara Clapper and Hannah Darling. In content marketing, interviewing is a crucial component. Giving a successful interview is not only an efficient…
Copywriting Craft
3 Reasons Why Developmental Editing is Essential for Blogs & Other Long-Form Content
When it comes to fiction, publishers, writers, and editors are well aware of the deep structural importance of story structure, description, and flow. In the era of self-publishing and the…
Copywriting Craft
25 Editing Tips For The Modern Copywriter: How to Go Beyond Typos & Edit for Gold
Today, being a great copywriter also means being a great editor. Gone are the days of simply tapping out a piece and sending it off to an editor somewhere, who…
Content Strategy
How to Spend $37,000 for 2 Years of Content Marketing & Outperform a $5 Million Super Bowl Ad (Or, Why Content Marketing Is the Best Marketing)
Super Bowl ads cost a lot. The average cost of an ad is around $5 million. Marketing for one commercial spot can cost as much as $1.25 million. That comes out…
Copywriting Craft
What to Expect from a Custom Writing Service
If you’re like most marketers, you’ve probably considered hiring a custom writing service at one point or another. But if you’re like most marketers that are new to delegating their…
Copywriting Craft
How Copywriting Works: A 101 to the Writing that Fuels the Web
Most copywriters know exactly what this conversation feels like: “What do you do?” “I’m an SEO copywriter!” “Oh…great! So, what do you do?” When you say you’re a writer, most people…
Content Strategy
Love is In the Air: 7 Unique Methods to Inspire Customer Love for Your Brand
It’s Valentine’s Day! Time to enjoy the sweet, sweet flavor of chocolate-covered strawberries, write a perfume-scented note to the person you love (if you’re the type that handwrites, like me), and/or receive…
Copywriting Craft
Separating the Wheat from the Chaff: 14 Traits to Look for In Your SEO Copywriting Service
Finding a good SEO copywriting service is no joke. In addition to being professional, the service you hire must also be knowledgeable, experienced, and able to turn on a dime…
Quarterly notes from senior content marketers.
Real practice from the people who write and edit the work. No AI fluff, four times a year.
Enterprise brands trust our editorial team
