Content Operations
The Recipe for a Perfect Blog Post (Infographic)
If little boys are made of snakes, and snails, and puppy dog tails, and little girls are sugar and spice, and everything nice, what is the perfect blog post made…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Content Operations
10 Critical Content Types To Invest In When Launching a New Site
When you launch a new website, investing in the right content is critical. In addition to "beautifying" your site with great copy that supports your company's goals and talks to your audience, good…
Content Operations
How to Optimize Your Product Description Copywriting for Conversions
If you run an e-commerce site where you sell things online, you know just how important your product description copywriting is. Unfortunately, many marketers miss the bar when it comes to…
Content Strategy
10 Ways to Boost Your Copy With Engaging Visuals in Your Content
Quick: what’s black and white and sad all over? Online copy with no visuals! Today, great visuals are everything to engaging, readable online copy. In addition to making your material more…
Content Strategy
A Data-Driven Answer on Where to Publish Your Content, & the Downside of Being Everywhere
From the moment we wake up, we consume a crazy high amount of content. It's nuts. In just one minute: 7 million Snapchat videos are posted. Over 2 million Instagram posts get "hearted."…
SEO & GEO
Why Keyword Research is Vital to a Strong Content Presence Online & Our Favorite Tools
Ongoing, consistent keyword research is critical to a strong online presence. While keyword research has seen its share of changes over the years, it remains a useful part of content creation.…
Copywriting Craft
How to Kill the Fear Troll that Stops Copy Conversions From Happening & Win Over Your Readers (Case Study)
What is it in your copy that leads someone on your site from the point of almost purchasing, to actually converting? Better yet... What stops them from that last step (the…
Content Strategy
Why Brand Honesty & Authenticity in Content Marketing is Key to Building Customer Trust
How much do you agree with this thought: "Honesty is something you can’t wear out." - Waylon Jennings Here’s another question. Is it possible to be too honest? Over-transparent? Everyone has at…
Content Strategy
3 Reasons Why Your Content Marketing is Failing
Does the following sound familiar? Send out a newsletter, Update your social media, Check search engine rankings, Try to engage with your audience and respond when needed, Put some effort…
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