Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Quick: what do you think of when you hear John Deere? If you answered “big green tractors,” you’re on the same page as most people. If you answered “content marketing…
Grammar nerds, hold onto your hats. On March 23 of this year, Carol Fisher Saller, editor of The Chicago Manual of Style's online Q&A section, gave a presentation about some…
What’s the one thing you need to do to master a new skill? Practice, of course! This is as true with learning to play tennis as it is mastering content…
They say a picture is worth a thousand words. But that doesn’t mean that photography businesses get off the hook when it comes to content marketing. ;-) Today, everyone that has a…
Eight seconds. According to Time, that’s how long the average human’s attention span is these days. For content marketers, that means grabbing someone’s attention is a lot of work and you…
If little boys are made of snakes, and snails, and puppy dog tails, and little girls are sugar and spice, and everything nice, what is the perfect blog post made…
When you launch a new website, investing in the right content is critical. In addition to "beautifying" your site with great copy that supports your company's goals and talks to your audience, good…
If you run an e-commerce site where you sell things online, you know just how important your product description copywriting is. Unfortunately, many marketers miss the bar when it comes to…
Quick: what’s black and white and sad all over? Online copy with no visuals! Today, great visuals are everything to engaging, readable online copy. In addition to making your material more…
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