Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
When it comes to content, nobody wants to be “decent.” Decent is boring. Unremarkable. It doesn’t stand out. When it comes to your content, you want to be much more…
We’ve all heard it: while 80% of people read headlines, only 20% read body copy. What does that mean in practice, though? In other words, how do you create headlines that entice…
The past six months have seen a spike in interest in artificial intelligence (AI). Most of this has been focused on the increasingly widespread application of the technology behind what…
If you’ve spent any time in content marketing, you've probably already seen this phenomenon: most of the content out there is simply a copy of something else. While this might seem…
Quick: what do you think of when you hear John Deere? If you answered “big green tractors,” you’re on the same page as most people. If you answered “content marketing…
Grammar nerds, hold onto your hats. On March 23 of this year, Carol Fisher Saller, editor of The Chicago Manual of Style's online Q&A section, gave a presentation about some…
What’s the one thing you need to do to master a new skill? Practice, of course! This is as true with learning to play tennis as it is mastering content…
They say a picture is worth a thousand words. But that doesn’t mean that photography businesses get off the hook when it comes to content marketing. ;-) Today, everyone that has a…
Eight seconds. According to Time, that’s how long the average human’s attention span is these days. For content marketers, that means grabbing someone’s attention is a lot of work and you…
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