Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Mr. Franklin was a smart man. In the world of content marketing, attempting to move forward without…
88% of marketers are now engaging in some form of content marketing. And why wouldn’t they? Businesses across the globe have consistently proven just how beneficial a focus on producing…
Here’s the scoop on guest blogging: Google doesn’t appreciate paid links or content published just so you can “win” a link. However, if your guest post is informative, genuine, and…
You spend hours, sometimes even days or weeks, creating engaging content that your audience will love. You post it to your preferred social media platforms and are slowly but surely…
How do we rank at the top of search engines? And then, when we do that, how do we get people to actually read our content and share it with…
We’ve all heard the saying: a picture is worth a thousand words. But how does this impact blogging? Today, it’s virtually impossible to create a great blog without also creating…
You’ve listened to the data. You’re consistently writing great long-form content that’s supposed to be generating plenty of shares and traffic for your blog. But, for some reason, it’s not…
Today, Pinterest is one of the hottest social platforms out there. Valued at more than $11 billion, Pinterest is home to more than 75 billion ideas and more than 5%…
Ah, the dreaded About Page. You know you need one... But few people know how to create one that actually accomplishes anything for their business. Here's a good question. What is…
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