SEO & GEO
How Topical Trust Flow & Alexa Ranking Has Replaced Page Rank
While PageRank was a huge thing in SEO for years, it’s recently been laid to rest. This happened in March of 2016, when Google killed off its Toolbar PageRank feature.…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Content Operations
2017 Expert Predictions Roundup: More Than 15 Experts Predict the State of Content Marketing & Social Media
Before Christmas, I was lucky enough to sit down with more than a dozen experts in our online marketing industry for some insider predictions into the state of content marketing and…
SEO & GEO
Semantic Search: How to Optimize Your Content for Conversational SEO
If you spent any time in marketing circles this year, you probably heard the phrase “semantic search” tossed around in conversation quite a bit. But what in the world is semantic search, and…
Content Strategy
Why Content Marketing is an Entrepreneur’s Best Friend
Today, we’re living in a time when entrepreneurs are everywhere, and it’s exciting. As we head into 2017, the rise of entrepreneurs is seriously growing. While starting a business used to…
Content Operations
10 Deadly, No-Good Scenarios That Could Happen If You DIY All Your Web Copy By Yourself
DIY web copy: it’s not the worst thing in the world to do yourself, right? I mean, half the DIY projects on Pinterest that are in the intermediate-advanced level would…
Content Strategy
12 Days of Christmas Infographic (Original Short)
12 Days of Christmas (Lyrics) On the twelve days of Christmas, Express Writers gave to me: 12 writers writing 11 editors editing 10 bloggers blogging 9 killer keywords 8 e-books…
Content Strategy
10 Best Christmas Wordplays (Infographic)
Ready for Christmas? These 10 wordplays, handpicked by our copywriters, will put you in the mood. Save and share -- around the office, Christmas dinner table, or with your favorite grammar-lovin'…
Content Strategy
A Year of Content Marketing in Review (2016): The Hottest Types of Content & 5 Key Takeaways
2016 has been quite a year, and we aren’t just talking about the world of politics or sports. When the new year began, it would have been hard to believe…
Copywriting Craft
How To Write Cornerstone Content
I'm here with another installment of our ongoing #howtowrite series, sharing a guide to cornerstone content. When you started your first blog, did you know about cornerstone content? I didn’t. As a more…
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