Content Strategy
12 Days of Christmas Infographic (Original Short)
12 Days of Christmas (Lyrics) On the twelve days of Christmas, Express Writers gave to me: 12 writers writing 11 editors editing 10 bloggers blogging 9 killer keywords 8 e-books…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Content Strategy
10 Best Christmas Wordplays (Infographic)
Ready for Christmas? These 10 wordplays, handpicked by our copywriters, will put you in the mood. Save and share -- around the office, Christmas dinner table, or with your favorite grammar-lovin'…
Content Strategy
A Year of Content Marketing in Review (2016): The Hottest Types of Content & 5 Key Takeaways
2016 has been quite a year, and we aren’t just talking about the world of politics or sports. When the new year began, it would have been hard to believe…
Copywriting Craft
How To Write Cornerstone Content
I'm here with another installment of our ongoing #howtowrite series, sharing a guide to cornerstone content. When you started your first blog, did you know about cornerstone content? I didn’t. As a more…
SEO & GEO
The Content Creator’s Guide to Mobile-Friendly Content: AMP, Mobile-First Indexing & More
What is the first thing that pops into your head when you hear words like “apps”, “data”, “contacts”, or “social media”? Now try imagining things for words like “difference engine”, “Turing…
SEO & GEO
Stop Writing (Only) for SEO: 5 Best Practices to Appeal to Your Direct Reader
Life as a writer may often be marked by late nights, deadlines, word counts, and an endless amount of coffee (I like mine with a hint of cream and sugar).…
Content Strategy
6 Brands That Win at Fantastic Holiday Content
With the holiday season upon us, brands in every industry are putting together their holiday editorial calendar. It’s important to adjust your blog content, your email marketing, and even your…
Content Strategy
Cool Brand Content Spotlight: 6 Ways Farmers Insurance Wins at Incredibly Great Content (in a Boring Industry)
There's a brand out there that is able to seriously transform dull into delightful. You’ve seen the commercials. Actually, we all have. From partying deer in your backyard pool to dogs performing…
Content Strategy
How to Use SlideShare to Amplify Your Content Results & Reach
SlideShare is one of the most powerful tools in the visual content marketing space. Whether you’re re-purposing content or simply working to expand your presence, SlideShare is a fantastic platform to…
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