Content Strategy
Content Marketing in Content Strategy. ← All Content Strategy
304 articles · updated weekly
So, you’ve got clients. They’re buying content and are, at the very least, satisfied with your services. But there’s a problem. While you’re getting clients to purchase, the content they’re…
As a good marketer, you know by now that not all content marketing tactics are effective. Take that a step further... Did you know that some very specific so-called content marketing…
Have you been looking for fresh voices to add to your feed? Or, maybe you need some industry practical advice from people who have been there, done that, in the wonderful…
Content marketing. Year after year, it continues to explode. From B2B to B2C, everyone is getting in on the action. In fact, according to the Content Marketing Institute, 89% of…
One of the best ways to figure out what your customers want is to ask them. Don’t get me wrong – looking at numbers and statistics gleaned from various sources…
Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Mr. Franklin was a smart man. In the world of content marketing, attempting to move forward without…
88% of marketers are now engaging in some form of content marketing. And why wouldn’t they? Businesses across the globe have consistently proven just how beneficial a focus on producing…
May the 4th be with you! It's Star Wars Day! What if I told you that one of the biggest marketing geniuses in the world was small, green, and featured…
When it comes to content, nobody wants to be “decent.” Decent is boring. Unremarkable. It doesn’t stand out. When it comes to your content, you want to be much more…
If you’ve spent any time in content marketing, you've probably already seen this phenomenon: most of the content out there is simply a copy of something else. While this might seem…
Quick: what do you think of when you hear John Deere? If you answered “big green tractors,” you’re on the same page as most people. If you answered “content marketing…
Quick: what’s black and white and sad all over? Online copy with no visuals! Today, great visuals are everything to engaging, readable online copy. In addition to making your material more…
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