popular bloggers in content marketing

35 Popular Bloggers in Content Marketing You Should Be Following

Have you been looking for fresh voices to add to your feed?

Or, maybe you need some industry practical advice from people who have been there, done that, in the wonderful world of online marketing?

I’ve got just the list for you!

From beginner-level advice to the most advanced industry tips and tricks, these bloggers run the gamut from copywriters to social media marketers to industry influencers. Each one of them will give your brain something to chew on no matter where you’re at, or what you do, in content marketing and social media. You’re going to want to follow them on Twitter and read their blogs, or listen to their podcasts.

Let’s dive in!

bloggers in content marketing

35 Popular Bloggers in Content Marketing to Watch: Get Inspired By These Experts

This list is is no particular order.

1. Steve Rayson & the BuzzSumo Team

Here’s the thing: I’ve seen many bloggers grow stagnant through time, but that is not true of the BuzzSumo team. I have rarely found a more epic staff of bloggers than BuzzSumo. Steve Rayson, co-founder, “broke the interwebs” with this post: We Analyzed 100 Million Headlines. Here’s What We Learned (New Research).


BuzzSumo’s friendly Sumo mascot. Another way they stand out is by custom artwork with every published blog, depicting this guy in action.

One thing that makes them stand out is the amount of data-based, statistical  research they do in the industry of content marketing. It helps all of us know what not to do – and what to do.

BuzzSumo’s blog is a blog to watch, follow, absorb and read – weekly.

2. The Smart Blogger Team

If you need blogging and writing advice, Smart Blogger should be your first stop.

Founded by Jon Morrow and headed up by Glen Long, the Managing Editor, the blog features a rotation of authors and engaging topics. Here’s a sampling: “Writer’s Block: 27 Ways to Crush It Forever,” “20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand,” and “How to Be Unforgettable.”

3. Seth Godin

If you want a unique approach to marketing, turn to Seth Godin.

seth godin

One of the first bloggers that made it, and currently one of the most popular bloggers in the world, Seth is an industry thought leader, popular blogger, and best-selling author. He has an amazing record because of committing to one blog a day – some of them famously 1-2 sentences long. (His works include The Dip and All Marketers Are Liars.)

Seth’s blog is a compendium of fresh, out-of-the-box thinking about problems in marketing. His words will get your gears turning and your mind humming.

4. Copyblogger

Another authority on copywriting and content marketing is Copyblogger.

Brian Clark, the founder, is a pioneer when it comes to blogging. The proof is in the pudding for these guys. They built their company from the ground-up using the techniques they teach. And, teach they do – they offer a free library of training material on top of fresh, informative blog posts.

Looking for great #ContentMarketing and #SocialMedia blogs to read? Check out this round-up! Click To Tweet

5. Sujan Patel

If you want to learn how to create effective, engaging content that works, Sujan Patel is your guy. He’s a top internet marketer, has founded multiple startups, and he blogs at major sites like Forbes, Entrepreneur, Inc., and HubSpot. He co-founded Web Profits, a growth marketing agency, and speaks at hundreds of national and international marketing events. This guy is an expert with 13 years in the biz, and the mind of a hustler as well as content marketer. As a result, he’s one to listen to and learn from.

sujan patel

6. Mark Schaefer – {grow} blog

Mark Schaefer’s {grow} blog is regularly cited as one of the top five business blogs worldwide.

mark schaefer grow blog

He’s a star of internet marketing, and has the chops to prove it. He’s also a speaker and educator who enlightens the world about social media marketing.

Bonus: I had him on my podcast, and he’s also delightfully down-to-earth! He also wrote the foreword to my new book.

7. Convince and Convert by Jay Baer

If you want to understand how to make the customer experience in content a stand-out, read the Convince and Convert blog. Led by Jess Ostroff and internet pioneer Jay Baer, C&C accurately refers to themselves as a group of expert “counselors” who can guide you to content greatness. Content Marketing Institute even crowned them the #1 content marketing blog.

8. Jeff Goins

If you want to be a better writer in general, Jeff Goins is your guide.

jeff goins

He provides insights and advice from the writing life, including how to balance writing as creative work and as a job. He should know – he’s the author of five books, some of them best-sellers, and has a lot of gold nuggets for better writing and better copy.

9. Joe Pulizzi & Content Marketing Institute

Joe Pulizzi is a huge pioneer in this amazing industry. He founded Content Marketing Institute (which was acquired by UBM in 2016) in 2007, and more or less started the widespread use of the term “content marketing”.  You can read his column on CMI. The entire CMI team is awesome. They hold a Twitter chat, #CMWorld, at 11 AM CST on Tuesdays. A unique trademark they use is a widespread brand usage (down to the suits Joe wears on stage to speak) of the color orange.


10. Jeff Bullas

Another big name in digital content marketing is Jeff Bullas – his success comes mostly because of how long-term and committed Jeff stayed at producing high-quality content. He started his site back in 2008 with a $10 investment, and today, he ranks as a top global influencer in the industry. His blog covers a whole spectrum of topics. Read about copywriting, business management, content marketing, social media marketing tips, and more. He’s a voice you should listen to – Forbes named him one of the “Top 20 Influencers of CMOs” in 2017.

11. CoSchedule

Content marketing requires extensive planning, and nobody knows that better than CoSchedule. Their blog, along with their platform, focuses on this piece of the puzzle. It provides timely, useful tips to help organize and plan your marketing strategies.


12. Madalyn Sklar

Madalyn Sklar is one of the most active, engaging influencers on this list of power bloggers and influencers, ranked as the #1 social media influencer in Houston year after year. Her constant interaction with everyone that comes her way impresses me – I’ve personally seen her interact with nearly every Facebook comment, tweet, and email I’ve sent her way. I don’t know how she does it all!

If “engagement” is a key to success on social media (and I believe that it is), Madalyn is one of the best practitioners.

madalyn sklar

Madalyn blogs, hosts a podcast and Twitter chat with the same name, #TwitterSmarter, speaks, and teaches Twitter and social media strategies on her site. Catch her Twitter chat every Thursday at 1 PM EST, and hop on to her page on Facebook afterwards for an engaging live session she does with her Twitter guest host experts.

And, you can listen to her talk Twitter strategies on my Write Podcast here.

13. Noah Kagan & OKDork

Noah Kagan is the founder of two multi-million dollar businesses, avid long-form content creator (read: he creates some truly epic, comprehensive stuff), author, and blogger at OKDork. He’s an all-around internet, content, and sales marketing guru. Read his awesome content at OKDork.com.


14. Valeria Maltoni & Conversation Agent

Valeria Maltoni is a business strategist and in-demand thinker in the industry. She’s worked with everyone from Fast Company Magazine to Forbes and Business Week. Her blog, Conversation Agent, focuses on how to bust out of same-old, same-old thinking. That allows you to move into innovation for your brand strategy.

15. David Armano & Logic + Emotion

A respected digital marketer, David Armano focuses on marketing strategies that are “intensely social” and creative. His blog, Logic + Emotion, regularly features topics such as defining your brand’s values, how to remain relevant, and social media trends like armchair activism.


16. Marc Meyer & Direct Marketing Observations

A digital and social media strategist, Marc Meyer serves up opinions and slices of the digital marketing scene on his blog, Direct Marketing Observations. This is the place to read discussions on what it takes to be interesting in a fast-paced, digital world, learn about the morphing intersection between pro sports and social media, and even take a Proust questionnaire.

17. Branding Strategy Insider

If you want to learn simple ways to take your branding to new heights, try Branding Strategy Insider. Along with tips, you’ll also see examples of successful brand storytelling, explorations of top companies’ brand weaknesses, and more fascinating insights.

18. Vertical Leap

Vertical Leap specializes in search marketing, but their blog covers so much more. Along with SEO how-tos and tips, they dig into analytics, marketing automation, big data, PPC ads, and more.

19. Darren Rowse & ProBlogger

Want to learn to be a better, more popular blogger? Start at ProBlogger, founded by Darren Rowse. You’ll learn how to pitch guest posts, how to increase traffic to your blog, and how to create Facebook groups to augment your platform, for starters. There’s a host of actionable tips and useful information here for the newbie or the expert.

20. Ann Handley & Marketing Profs

Marketing Profs is a knowledge headquarters for marketers of all stripes, founded by content marketing guru, author and speaker Ann Handley.

ann handley

Their “library,” in particular, doesn’t focus on one aspect of the industry, but rather goes for the whole hog. You’ll find articles on every topic under the sun. It’s a wonderful source of information and a go-to guide for practical advice.

21. Michael Brenner & Marketing Insider

Whether you’re interested in content marketing, social media marketing, or strategy, Michael Brenner of Marketing Insider has it covered. He regularly addresses trends and his take on them, including what to do (and what not to do) if you want to get somewhere with your business. He should know – he’s a well-known keynote speaker, author, and influencer in marketing.

22. Social Media Explorer

Stay on top of the social media marketing world with Social Media Explorer. The blog is on the cutting-edge of trends in the social networking world that you can leverage for the most growth potential. A smattering of sample topics includes “Is Twitter Doomed?,” “6 Ways to Harness the Power of Instagram Stories,” and “5 Stupid Myths About B2B Social Selling.”


23. TopRank Blog

Want marketing lessons, news, trends, and tips? TopRank Blog is a respected source for all four. In particular, their exploration of trending strategies and the state of the industry will help you keep humming on all four cylinders in this competitive content marketing world.

24. Adam Connell & Blogging Wizard

Another indispensable read for blogging and writing, Blogging Wizard will help with whatever ails you. Created by expert marketer and blogger Adam Connell, there are lots of tools, guides, tips, and WordPress hacks to make the most of your writing and the way you get it done.

adam connell

25. Social Media Examiner

If you want to learn the best ways to use social media for marketing, Social Media Examiner is the right reading material. All their articles have useful information and tips for boosting your prowess and presence on social.

26. DreamGrow Blog

For the beginner dipping their toe into the industry pool, reading up on the DreamGrow Blog is a good place to start. You’ll learn about Facebook ad campaigns, how to measure your ROI, and why some infographics get mega-shares and other sink into internet oblivion – plus more.

27. Conversion Sciences Blog

If you want more conversions, you need to read the Conversion Sciences Blog. Here you’ll find every facet of this huge content marketing topic broken down. From testing your conversion strategies to analyzing the data and making your pitches more persuasive, it’s all at your fingertips.

28. Neil Patel & Quick Sprout

A well-known and well-regarded name in content marketing is Neil Patel, though “well-regarded” might be an understatement. Along with co-founding KISSmetrics and Crazy Egg, he runs Quick Sprout and shares his vast marketing and entrepreneurial knowledge in the form of extensive, practical guides. He’s one of the greats in the content marketing industry.

29. HubSpot Blog

If you want a complete guide to inbound marketing, noted authority HubSpot has it. Their blog posts cover the gamut – from video marketing to blogging and branding, from public relations to mobile marketing. They don’t leave anything out.

30. Drew McLellan – Drew’s Marketing Minute

Drew McLellan is a well-regarded marketing guru. He’s appeared everywhere, including Entrepreneur, Business Week, the New York Times, and Fortune. On his blog, Drew’s Marketing Minute, he lends his wisdom and experience to a range of marketing topics, questions, and issues.

30. Chris Brogan

Chris Brogan is the CEO of Owner Media Group, a New York Times bestselling author, and a marketing expert. He’s an amazing influencer, speaker, teacher, and all-around authority. On his blog, he shares his expertise to help you build your own brand of success and growth.

31. The Content Strategist (Contently)

Brought to you by Contently, The Content Strategist is all about upping your content game. The blog focuses on how to improve your strategy and leverage your content so it makes a maximum impact. It’s a great resource for anyone who wants to stay on the cutting-edge.

32. Jesse Wisnewski – The Copybot

Jesse Wisnewski of The Copybot shares knowledge, tips, and writing know-how. He describes what he shares in his writing as “lessons forged through hard-fought battles in the trenches of life and business.” That sounds pretty heavy, but his posts are just what he promises. This is essential writing advice. It touches on work life, content marketing, and how they all get mixed together.

[clickToTweet tweet=”Looking for some new #blogs to read? Check out this round-up of 35 amazing blogs via @ExpWriters!” quote=”Looking for some new #blogs to read? Check out this round-up of 35 amazing blogs via @ExpWriters!”]

33. Econsultancy

Want updates and news on what’s happening in the marketing industry? Want to know how to approach changing consumer trends and new technology? You can find it on Econsultancy. Along with all that, they also feature spotlights on companies doing it right (think small businesses and start-ups). Plus, they do features on smart moves and missteps from the big guns (think Adidas, Amazon, and Facebook).

34. Influential Marketing Blog

If you want to stay on top of companies and brands who are innovating with their marketing strategy, follow Rohit Bhargava’s Influential Marketing Blog. He explores how companies like Amabrush (makers of a futuristic, automated toothbrush), Fender, KFC, and more are reaching the masses. He’s got the chops – he also teaches marketing classes at Georgetown University and has written five best-selling books on business.

35. Joanna Wiebe & Copyhackers

Joanna Wiebe is the co-founder of Copyhackers and a pioneer for conversion copywriting. In particular, she focuses on conversion copywriting and its power and potential. She’s 100% self-taught in the industry, so she comes from a grounded place that’s incredibly relatable. Read her posts and you’ll see they are witty, sharp, and insightful.


I had her on the Write Podcast for a fun, enlightening episode last year. Listen in here.

Add These Popular Bloggers to Your Daily Digest

In case you didn’t notice, there’s one thing all these high-profile blogs and popular bloggers have in common.

What is it?

Beyond providing timely information and guidance, they each have unique points of view. They each approach the marketing world from a different angle. They offer perspectives that are entirely their own.

So, maybe you find yourself in need of strategies or a fresh idea. Perhaps you need new insight, practical guidance, or some inspiration. If so, turn to the wealth of people sharing on the web. All these thought leaders, authorities, experts, influencers, go-getters, and gurus have something to offer.

You’re never alone in your endeavors. That’s a comforting thought when you’re hunched over your computer at 3 a.m., or stuck in meetings well past quitting time.

So, grab as much information and enlightenment as you can. As for what you do with it – that’s up to you! The world is your oyster. 😉

If your content needs that extra push, too, we’ve got you covered. Check out our content creation solutions, customized to your brand and content need.

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45 replies
  1. Yulia
    Yulia says:

    It is so great to have all these people in one list! Thank you, Julia! We at SearchEva only at the beginning on that road but will highly appreciate if you at least take a look at our articles.

    Please let me know what you think.


  2. Bill
    Bill says:

    Awesome list! I’m definitely going to find a blog that will be helpful for me. I’m interested in marketing automation. We’ve recently started using getresponse and there’s a lot of things to understand.

  3. Daftar Sbobet Online Terpercaya
    Daftar Sbobet Online Terpercaya says:

    I have read so many posts about the blogger lovers however this paragraph is actually a
    good article, keep it up.

  4. Daftar Sbobet Terpercaya
    Daftar Sbobet Terpercaya says:

    Have you ever thought about writing an ebook or guest authoring on other websites?

    I have a blog based on the same information you discuss and would
    love to have you share some stories/information.

    I know my readers would enjoy your work. If you’re even remotely interested, feel free to send me an e mail.

    • Kristel
      Kristel says:

      Thanks for reaching out, Daftar. We do contribute articles to other high-authority websites and have published e-books to help our readers learn more about content marketing. We’ll keep you in mind for future guest posting. – Kristel, Content Specialist at Express Writers

  5. Kirkby
    Kirkby says:

    My partner and Ⅰ absⲟlutely love your blog ɑnd fіnd most of yoᥙr postѕ to be precisely what Ι’m looking for.

    • Kristel
      Kristel says:

      That’s wonderful to know, Kirkby. Thanks for dropping by! – Kristel, Content Specialist at Express Writers

  6. Dikachi Chizim
    Dikachi Chizim says:

    I’ve read a few articles from some of the people on this list. Especially Copyblogger and Coschedule. They’ve got great stuff! Your list is awesome

    • Kristel
      Kristel says:

      That’s wonderful to know, Dikachi. Thanks for dropping by! – Kristel, Content Specialist at Express Writers

  7. Greig Alvaro
    Greig Alvaro says:

    I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to everything.

  8. Roshni
    Roshni says:

    I was looking for Content Marketing blogs and this list popped up. And I am so glad I found this amazing roundup post. This is the creme de la creme of compilations!

    • Kristel
      Kristel says:

      That’s wonderful to know, Roshni. Thanks for dropping by! – Kristel, Content Specialist at Express Writers

  9. Regex SEO
    Regex SEO says:

    Thanks for sharing! I’ve been following Jeff Goins for a long time and he’s one of my favs. My writing skills are much better now and I feel way more confident about the style.

  10. Traffici5
    Traffici5 says:

    Your blog is easily understandable and gives complete information about digital marketing. This blog seems to be the best medium to connect with the users.Will definitely share this list with my friends who are also into digital marketing.

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    motivational speaker singapore says:

    Great content. Thanks for sharing this informative post about popular bloggers in content marketing. Good job.

  12. Smart Outsourcing Solutions
    Smart Outsourcing Solutions says:

    Hello there, just became alert to your blog through Google, and found that it’s truly informative. Cheers…………


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