Content Strategy
Content Marketing in Content Strategy. ← All Content Strategy
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Today, the interest and investment in content marketing are at an all-time high. Within the last two years, it has reached peak search interest on Google and continues to hover…
Let's talk a little about the state of content marketing as it stands today. 91% of content marketers are using content marketing. That's higher than all previous years to date. Content…
Two distinct strategies that many people confuse or mix up: Content marketing. Copywriting. They aren’t the same thing, although both intertwine with each other in benefits and results. Think of…
If you're reading this, you likely already know what a big fan I am of great content in content marketing. It's like saying, "Julia likes coffee" (understatement), or, "the sun…
Hello, 2018! Isn't it crazy we're weeks into the New Year already? For one of our first Write Blog posts in 2018, I'm beginning the year with a powerful topic.…
The state of successful content today is dire. A recent study done by expert Guillaume Decugis, using his new content intelligence tool Hawkeye, reveals that 84% of all articles get LESS…
Content marketing is set to be bigger than ever in 2018. In fact, by 2019, the industry is expected to grow by more than double. Its expected worth? $300 billion.…
Over the years, slowly but surely, Netflix has morphed into an original content machine. At the same time, they have honed their brand content strategy into an incredibly sharp tool.…
Blogging. Everybody’s doing it. It’s not a coincidence. Content marketing and blogging are successful, proven ways to earn leads, conversions, and increase sales and revenue. More and more marketers are…
Recently, I shared one of my latest blog posts on LinkedIn and received this comment: "Love this article and longer, high quality content is definitely the way to go. I'd…
Writing isn’t easy. What’s harder? Writing content that gets read. Even if you produce a stellar piece of content in terms of quality, length, and depth, it will not get read…
Creating a transparent pricing page was one of the best moves we did at my agency. We are (still) one of the only writing agencies in the industry that transparently discloses our…
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