Content Strategy
Content Marketing in Content Strategy. ← All Content Strategy
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There’s no doubt about it — creating great, shareable, audience-pleasing, profitable content is a skill. Like a five-star chef in a farm-to-table Austin restaurant, the best content creators serve up…
This is a blog by our staff copywriter and Content Specialist, Cassie. What makes a sophisticated marketer? A sophisticated marketer is someone who knows more than the definition of marketing—they…
Ideas are free and unlimited. But, it doesn’t really matter what the next brilliant idea is. What matters most is how we execute it. How can we define a good…
Happy 2019, marketers! What better way to start out the year than to check out some major trends for our amazing industry of content marketing? Good news. Content Marketing Institute…
“I blog all the time and I’m not seeing any traffic — why bother?” Okay, there’s a lot wrong with that sentence. First of all, define “all the time.” Does…
Even if your content is killer, your conversion rates can still be lackluster. *mic drop* That’s because every tiny detail, including the surrounding content, sidebars, header images, and links (let’s…
Despite your best efforts, your content isn’t performing. It might even be failing, and the reason(s) for it may remain elusive. This is frustrating beyond belief, not to mention discouraging.…
Here's a truth for all content marketers: connecting your content marketing to the sales funnel is easy to ignore, but important to do. You need a sales strategy for your…
Evergreen content is magical. ✨ Why? It never loses its green. While lots of other types of content eventually turn brown, lose their readers, and die off, evergreen content remains…
In today's report, we want to give you a list of outstanding content marketers, doing real and wonderful things in our industry. And to start, perhaps we should define what…
When you’re a small business owner and trying to save a buck, writing your own content can seem like a good idea. “It can’t be that hard! I’ll save lots…
Today, the interest and investment in content marketing are at an all-time high. Within the last two years, it has reached peak search interest on Google and continues to hover…
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