sophisticated marketers guide to linkedin recap

24 B2B Marketing Experts LinkedIn Says You Need to Follow

This is a blog by our staff copywriter and Content Specialist, Cassie. 

What makes a sophisticated marketer? A sophisticated marketer is someone who knows more than the definition of marketing—they know the ins and outs and that the industry is ever-changing.

These smarties know that because the industry is always changing, they also need to learn and adapt to make the industry work for them.

The main goal of a sophisticated marketer—to continuously learn and grow.

In order to do these two things, marketers across the world look towards industry influencers for guidance and thanks to lists such as LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn, users can identify those leaders and learn all that they have to offer.

[email protected] was featured in @LinkedIn's recent shortlist of 24 B2B #marketing experts to follow! See the other rockstar marketers and learn more about the guide 🔥 Click To Tweet

marketers to follow on linkedin

How LinkedIn Has Changed the Game

LinkedIn is a game changer for almost anyone in any industry. Seriously. Not only is it a social media platform designed for professionals—allowing them to network, find and post jobs—but it is a platform designed to share information with the masses.

The social media platform began compiling its yearly Sophisticated Marketer’s Guide to LinkedIn in 2014. Each year, the publication’s goal was to become the “definitive guide to growing businesses and building brands,” on LinkedIn.

LinkedIn acknowledges that marketing is an ever-changing industry, and because of that, they have gone out of their way to include more features to the platform.

A few of these features include:

  • Robust new marketing solutions,
  • Targeting marketing activity
  • The ability to track the overall reach, engagement, and ROI that user content generates.

How LinkedIn Adds Value With The Sophisticated Marketer’s Guide to LinkedIn

I think we can all learn from how LinkedIn does ‘lead magnets!

LinkedIn’s 55-page Sophisticated Marketer’s Guide to LinkedIn truly shines. First, LinkedIn listened in to their users’ top questions, and that’s what the guide was built on. Listen and learn, content marketers!

According to Alex on the LinkedIn Blog:

“For the last five years, The Sophisticated Marketer’s Guide to LinkedIn has been the definitive guide to growing businesses and building brands on our platform. We launched it in January 2014 to answer the questions that we kept hearing marketers ask. It remains our most regularly downloaded piece of ‘big rock’ content, which shows that questions about how to use LinkedIn for marketing are as relevant now as they ever have been.”

Inside the actual ebook is a ton of value. It holds a gold mine of information, including information on:

  • Publishing on LinkedIn
  • Balancing organic and paid activity and maximizing them both for effectiveness
  • Tips and tactics on popular topics such as sponsored content sponsored InMail, Text Ads, Pages, Elevate and so much more.

This massive, in-depth, well-designed guide is a valuable product for any marketer, and the tips and tactics that are included within it come from top experts in the marketing industry. And in this year’s 5th-anniversary edition, LinkedIn included a list of 24 B2B marketing experts that they say are worth following.

The Sophisticated Marketer's Guide to LinkedIn

Congratulations, Julia!

Speaking of marketing experts, Express Writer’s own CEO, Julia McCoy, was included in this year’s top 24 list of B2B Marketers You Need to Know!

linkedin b2b marketers to follow

Julia is more than an expert marketer—she’s also a bestselling author and expert writer. So, what does Julia believe in when it comes to her work?

“A helluva lot of hard work, learning from failure, always being open to self-improvement and also having a constant mindset of ‘You can do anything you put your mind to.’” -Julia McCoy

Our leader believes in a helluva lot of hard work, learning from failure, always being open to self-improvement and also having a constant mindset of 'you can do anything you put your mind to.' 🙌🏻 @JuliaEMcCoy Click To Tweet

A big shout out to you, Julia, for not only being named by LinkedIn’s staff and making this year’s list of top B2B Marketers to Know but for all you have accomplished to date!

Meet the Other 23 Experts Who Made the List

While we here at Express Writers are beyond proud of Julia’s accomplishments, 23 other marketing experts made the list and are worth following up on!

Robert Rose

Chief Troublemaker, The Content Advisory
Twitter: @Robert_Rose
LinkedIn: /in/robrose

Robert is also known for being a bestselling author, keynote speaker, and his skills in content strategy and as a customer experience expert. (Our CEO Julia was honored to author a piece for his site, The Content Advisory, not too long ago.)

Aaron Orendorff

Founder, iconiContent
Twitter: AaronOrendorff
LinkedIn: in/aaronorendorff

Aaron has also appeared on the Forbes Top 10 B2B Content Marketers list, and is an all-around ninja-level content marketer.

Ryan Robinson

Content Marketing Consultant
Twitter: TheRyanRobinson
LinkedIn: in/theryanrobinson/

Ryan is a content marketing consultant to the world’s top experts and growing startups. A few companies he writes for include Forbes, Entrepreneur, Business Insider, and Fast Company.

Carla Johnson

Chief Innovator, Type A Communications
Twitter: CarlaJohnson
LinkedIn: /in/carlajohnson

Carla is a global keynote speak and bestselling author in the greater Denver area. She has also been named one of the top 50 women in marketing and one of the top 10 influencers in B2B marketing.

Allen Gannett

CSO, Skyword
Twitter: Allen
LinkedIn: /in/allengannett

Allen is not only the CSO at Skyword; he is also the author of the book “The Creative Curve.”

Shane Barker

Co-Founder and CEO, Content Solutions
Twitter: shane_barker
LinkedIn: /in/shanebarker

Shane specializes in influencer marketing, product launches, content marketing, sales funnels and website conversions. He’s also shared his knowledge with over 100 publications, including Huffington Post, Forbes, Entrepreneur, and Inc.

Ann Handley

Chief Content Officer, MarketingProfs
Twitter: MarketingProfs
LinkedIn: /in/annhandley

Ann is not only a digital marketing and content expert; she is also a Wall Street Journal bestselling author and a keynote speaker.

Katie Martell

Marketing Consultant, On-Demand Marketing
Twitter: KatieMartell
LinkedIn: /in/katiemartell

Katie has several recognitions under her belt, including one of the top 10 marketing writers on LinkedIn, the number three most influential B2B marketer on Twitter, and a top 100 influencer in content marketing.

Mandy McEwen

Founder and CEO, Mod Girl Marketing
Twitter: MandyModGirl
LinkedIn: /in/mandymcewen

Mandy works hard to increase leads and revenue for healthcare companies, B2B consultants, and digital agencies—all while being more efficient with your marketing efforts.

Michael Brenner

CEO, Marketing Insider Group
Twitter: BrennerMichael
LinkedIn: /in/michaelbrenner

Michael is not only the CEO of the Marking Insider Group—but he is also a keynote speaker and author. He’s been recognized as a top business speaker by Huffington Post and a top CMO Influencer by Forbes.

Lee Odden

CEO, TopRank Marketing
Twitter: LeeOdden
LinkedIn: /in/leeodden

Lee is a well-known public speaker with over 500 presentations currently under his belt. He’s also a published author.

Nancy Badillo

CEO, NancyBadillo.com
Twitter: NancyBadillo13
LinkedIn: /in/nancybadillo

Nancy not only runs her own website; she is also a social media strategist at Aronson Advertising.

Jay Baer

Founder, Convince & Convert
Twitter: jaybaer
LinkedIn: /in/jaybaer

Jay is a Hall of Fame keynote speaker and author of six best-selling business books. He is also the founder of 5 multi-million-dollar companies.

Jason Miller

Brand Marketing Lead, Microsoft
Twitter: JasonMillerCA
LinkedIn: /in/jsnmiller

Jason is considered an inspirational digital ideator, implementer, thought-leader and team mentor, organization builder, and network marketer. He’s also been acknowledged as a master of global digital best practices.

Vin Clancy

Founder, Magnific
Twitter: vincentdignan
LinkedIn: /in/vincentdignan

Vin is considered a “growth hacker” and has helped drive millions of users, visitors, and dollars in revenue.

Andrew Davis

Keynote Speaker, Monumental Shift
Twitter: DrewDavisHere
LinkedIn: /in/drewdavishere

Andrew is a bestselling author and internationally acclaimed keynote speaker.

Heidi Bullock

CMO, Engagio
Twitter: HeidiBullock
LinkedIn: /in/hbullock

Heidi’s expertise is in marketing SaaS products, and her strengths include product marketing and revenue generation across the customer life cycle.

Gina Schreck

CEO, SocialKNX
Twitter: Ginaschreck
LinkedIn: /in/ginaschreck

Gina is a professional technology and social marketing speaker and a published author.

Doug Kessler

Creative Director and Co-Founder, Velocity Partners
Twitter: dougkessler
LinkedIn: /in/dougkessler

Doug specializes in B2B & B2B content marketing, technology marketing, and marketing strategy execution, amongst so much more.

Gabe Villamizar

Global Sales Evangelist, Lucid
Twitter: gabevillamizar
LinkedIn: /in/gabevillamizar

Gabe is also known as a LinkedIn Learning author and has his own social selling online courses.

Suzanne String Nguyen

Video Evangelist, Shootsta
Twitter: StringStory
LinkedIn: /in/stringstory

Suzanne has also been recognized twice as LinkedIn’s Top Voice and states that her mission is to create a community of video storytellers.

Joanna Penn

Director, The Creative Penn
Twitter: thecreativepenn
LinkedIn: /in/joannapenn

Joanna is an award-nominated, New York Times and USA Today bestselling author. She is also a podcaster, international professional speaker and an award-winning creative entrepreneur.

Janet Murray

Content Marketing Expert
Twitter: jan_murray
LinkedIn: /in/janet-murray74

Janet is more than a content marketing expert—she is also an international speaker, podcaster and author.

That’s a Wrap!

Congrats to Julia and everyone featured on the LinkedIn’ shortlist of 24 top B2B marketing experts!

Here’s to great marketing, and getting more out of our LinkedIn experiences than ever before! 🥂

express writers

42 replies
  1. sarvottamgolden
    sarvottamgolden says:

    Thanks for sharing these goals. Over the next few months, I’ll be focusing on marketing activities, so the timing for this post is perfect.

    Reply
  2. Adam
    Adam says:

    Awesome post. I completely agree with all of your points. Listening to your users and other product creators can give an idea on how to start things and make your product successful. This is so helpful to me.

    Reply
  3. Daniel
    Daniel says:

    Hi Cassie B
    Great article. I have gained a lot of knowledge, on the “24 B2B Marketing Experts LinkedIn Says You Need to Follow” just because of this post.
    Thanks a lot. Keep sharing

    Reply

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