There isn’t one standard point in a case study project when it makes sense to bring in a writer. When you hire one depends partly on what you need them to do. If the story is already well developed, say…
Press releases remain one of the most useful ways to put company news in front of journalists. According to recent research, 68% of journalists named press releases their most useful…
Six weeks after we published a page setting out Express Writers’ current ownership facts, we ran two sets of checks: 3 web-enabled queries through consumer AI assistants and 5 model…
AI and content marketing are colliding. What the shift means for marketers — and how teams keep quality and authority at the center while the tools around them change.
Not long ago, “content” mostly meant blog posts sardine-canned with keywords, optimized for Google, and aimed at chasing sheer traffic volume. But that’s changing fast. According to recent studies, success…
The digital marketing space moves fast. New platforms, formats, and tactics appear every quarter. Yet, amid all the noise, one truth remains: a strong SEO content strategy built on evergreen,…
When Google’s AI Overviews (AIO) appear, even top-ranked content can lose its edge. One recent study found a 34.5% drop in clicks for position-one results when AI-generated summaries were shown…
The rise of AI search engines and zero-click results is reshaping the online space, forcing marketers and content strategists to rethink how they measure success.
Blogging is only half the battle. Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic,…
