Content Strategy
Content Marketing in Content Strategy. ← All Content Strategy
331 articles · updated weekly
If you’ve spent any time in content marketing, you've probably already seen this phenomenon: most of the content out there is simply a copy of something else. While this might seem…
Quick: what do you think of when you hear John Deere? If you answered “big green tractors,” you’re on the same page as most people. If you answered “content marketing…
Quick: what’s black and white and sad all over? Online copy with no visuals! Today, great visuals are everything to engaging, readable online copy. In addition to making your material more…
From the moment we wake up, we consume a crazy high amount of content. It's nuts. In just one minute: 7 million Snapchat videos are posted. Over 2 million Instagram posts get "hearted."…
How much do you agree with this thought: "Honesty is something you can’t wear out." - Waylon Jennings Here’s another question. Is it possible to be too honest? Over-transparent? Everyone has at…
Does the following sound familiar? Send out a newsletter, Update your social media, Check search engine rankings, Try to engage with your audience and respond when needed, Put some effort…
This post was co-written by our staff members, Tara Clapper and Hannah Darling. In content marketing, interviewing is a crucial component. Giving a successful interview is not only an efficient…
Super Bowl ads cost a lot. The average cost of an ad is around $5 million. Marketing for one commercial spot can cost as much as $1.25 million. That comes out…
It’s Valentine’s Day! Time to enjoy the sweet, sweet flavor of chocolate-covered strawberries, write a perfume-scented note to the person you love (if you’re the type that handwrites, like me), and/or receive…
There's no way around it, if you want to publish content that truly works for your online presence. Long-form content is more valuable, more exciting, and more relevant to readers than…
Did you know there are over 200 million pieces of online content created every minute? 205 million emails, 3.5 million Facebook and Twitter posts, 400 hours of YouTube videos, and…
Today, content marketing is one of the lowest-cost, highest return marketing efforts. But don’t take my word for it – for example, listen to Kraft, who publicly revealed at Content Marketing World last year…
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