Content Strategy
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Guest blogging is one of the best ways to increase traffic, generate leads, and build brand awareness. From a business perspective, well-chosen guest blogging opportunities can result in a massive…
Thanks for joining me this week, everyone! How’s your social media doing? I know: it’s a loaded question. But it’s one that’s frequently in discussion. Should I keep or kill…
Crafting original, relevant, engaging content on a regular basis is only half of the job that any small business owner has to complete on time and on a budget. The…
When clients are looking to find a perfect copywriting agency, they will always ask what sets our agency, Express Writers, apart from other content agencies. This is a valid question,…
Howdy, folks! This week, I wanted to talk about something I’ve seen everywhere online recently, either in tangible topics or in a thought behind the topic. It’s the fact that…
Viral content. It turns heads. It stops us in our tracks. We HAVE to look. We have to read (at least a little of it). What makes content viral, and…
If you’re a retailer, you depend on good copy to help sell your products and services. With good copywriting, you can garner interest in your brand, cultivate trust, and provide…
We're human: we all make mistakes. But, the bright side of making mistakes is that we learn how to correct them and in doing so become slightly better at avoiding…
Howdy, folks! This week, I’m taking a look at the Super Bowl XLIX ads, specifically looking at the buzz surrounding all the ad spots during the game. Some had high…
Content curation is a HOT topic and over the last year or so, as Internet content has grown, its popularity has trended drastically. For a lot of companies, understanding content…
In the world of business and sales, words are powerful. Copywriting not only involves captivating and educating your audience, but also choosing the right words to say. It shouldn’t come…
Greetings, folks! On week three of the great content roundup, I wanted to specifically pull out links that talk about content and SEO in 2015. I’ve been seeing…
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