Content Strategy

The Great Content Roundup: Week 7, Succeeding on Social Media

The Great Content Roundup: Week 7, Succeeding on Social Media

Thanks for joining me this week, everyone!

How’s your social media doing?

I know: it’s a loaded question. But it’s one that’s frequently in discussion. Should I keep or kill my Facebook page? (That’s a question I’ve asked myself, given that our Facebook page rarely to never blows up the way our Twitter does.) Should you use acronyms on social media, or not? I’ve listed some of my favorite reads lately on these very topics below. Enjoy, share the love, and

The Great Content Roundup Week 7: Resources For Succeeding on Social Media

Neil Patel’s 11 Tactics to Get More Click-Throughs from Social Media is a great read. Use pictures on Twitter and you could see 108% more engagement, like Neil did. Interestingly, he also says that you shouldn’t post too often. For self-promotion, follow an 80/20 rule. 20% of your social content can and should be self-promotional—but only 20%, folks.

Search Engine Journal, author Martin Beck, Is a G+ Breakup Coming for Photos & Hangouts? Google + could be slimming down and focusing on Hangouts and a separate way to host photos. Interesting news about this ever-changing network.

Buffer’s extensive guide The Definitive List of Social Media Acronyms and Abbreviations, Defined –a must read for any serious social media marketer. There’s even a quiz to test your knowledge.

From All Acroynms, 669 Social networking acronyms and abbreviationsincase you didn’t already know what BFN, or F2F, or AFAIK means on social media.

 

BONUS

Grumpy-cat-meme

Photo Credit: Comedy Network

If your head’s not under a rock, you’ve heard about #TheDress this week. But you might already feel like Grumpy Cat, above.

I’ll end this with a post by Danny Sullivan about #TheDress: Best Brand Tweets On The Dress: White & Gold Or Blue & Black?

 

Adam Oakley

Adam Oakley

President & CEO

Adam Oakley is the President and CEO of Express Writers. He acquired the content marketing agency in 2021 and repositioned it through the AI disruption, shifting it from a founder-led brand to a team-led one on a simple principle: authority is built by people. Adam brings more than fifteen years of operations and client-services leadership to the agency. Before Express Writers, he spent twelve years helping scale AltSource, a software development and IT consulting firm, from $500K to $30M in revenue and from five to more than 200 people. There he ran Fortune 500 client services, co-negotiated a $72M anchor engagement, and led the technical due diligence on the client's roughly $1B sale, exiting as Managing Partner. Earlier, he built the marketing and early-SEO function for a specialty manufacturer, where his content roots began. He holds a B.S. in Business and Communications from Oregon State University. Adam writes on content strategy, operations, and building durable authority in the AI era.

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Quarterly notes from senior content marketers.

Real practice from the people who write and edit the work. No AI fluff, four times a year.