Today, May 22, 2015 marks the 4th year Express Writers has been around.
Our Stats At Express Writers For 2015
We create on average about 250 pages in new orders a week. That’s more than 125,000 words between blogs, web pages, marketing material, press releases and more every week.
For 2015, we have served 913 businesses and consumers around the globe. The US, Sweden, France, India, Australia are a few countries where our clients hail from. Our customer map for 2015 looks about like this:
What I’ve Learned From Four Years of Business
1. It’s actually easier to start a business than you think.
I can’t believe I’m saying this. But really: I believe the hardest part of making a business is the actual doing of it. When you sit down, create your company name, file that fictitious name with the government, advertise and get your first client.
2. The more work you put into the first years, the better.
In 2011, I coded my own website. It took me 12 hours straight and I didn’t leave my office chair that whole time. (I don’t recommend that for health reasons.) That week I hired my first writers, one SEO writer and one marketing writer, after interviewing about 20 people. My standards were that they had to be as creative and talented a writer as I, or more so. (I got lucky—they were more so.)
In 2012, I hit an income of six figures for that year (at a gnarly 28% profit), and I was constantly putting in 50 hours of work plus in a week many times. Some of it was fixing forest fires when I had to write and deliver content myself when half my team of writers disappeared (this actually happened a couple times). I also researched, built, and studied my industry of content marketing, blogging about it.
Those days were the days. They were intensive. My wrists burned at the end of the day. Sometimes I forgot to eat all day. I wrote, delivered. Then I’d cold call and do Craigslist ads to get clients. We survived. We started thriving.
2013 and 2014 were our growing years with a growing team, with some exciting things that happened, like writing product descriptions for Walmart, GAP, Skyping the upper management team in Sweden to discuss writing content for the Bank of Austria. In 2014 Josh built our Content Shop, which we launched this January of 2015.
3. You better hire people, and they better be good.
It’s all well and good to be working hard and doing everything yourself the first year, but if you don’t hire people to work for you, you’ll go under. You won’t grow. Period.
I hired my first manager in 2012, Tamila. She happened to be a driven military officer and was up with me brainstorming and building all hours of the day.
When she left, I spent many hours in prayer on who I would pick. I wanted long term people, as driven as myself, in order for my business to succeed long term. Enter Annie and Alecs. These two sisters reside in the European region. They work together, from home. I hired them initially as writers. They earned the best feedback, client success and retention, and were some of the most creative writers I had ever seen. I asked them if they wanted to be a manager. They said yes, and the rest is history! Annie today is our full time Content Manager, and Alecs is our Client Accounts Coordinator.
In 2013 we hired our first Sales Representative, our Client Coordinator Sarah, from Colorado. She’s a wonderful people person, a great sales lady, and has handled large client accounts very successfully. We’ve seen her experience incredible growth with us, too.
2015 marks the year of the most staffing we’ve ever done. And these people are awesome individuals – we’ve had amazing writers AND staff join our ranks!
4. The more you uphold a standard of quality, the more you will succeed.
My standard has always been only the highest quality. That’s why we hire maybe one out of ten or twenty applicants. I have never invested in things like black-hat SEO tactics, and I’ve only earned my rankings by creating my own effective content. This week, though, I really learned the lesson of upholding only quality. One of our very own Sales Representatives gave me an honest wakeup call last week. “I’m sorry, but I can’t sell this product to clients,” he said. “It’s too crappy.” I thanked him and re-developed the product. Guess what? I can sleep better now. I know I’m offering my clients something that’s way more valuable. Never, ever stop enhancing and prioritizing the value your business offers to clients.
Express Writers Year 4: On To New Things
To each and every one of you reading—I’m grateful. I’m grateful for our awesome clients. Our incredible staff. Our creative, talented writers.
For 2015, we’re working on even bigger things (I probably overuse that phrase, but we really are). A new White Label program and platform. A seamless, custom team room developed just for our own team and salespeople (a cost of $30k and 6 month development). New marketing and lead endeavors to reach the people who need us. I want to blog on Forbes this year. Better standards across the board for creating only the best content. A new product called Storytelling. And many more things. Our team will only grow and increase—with the help of real, passionate, and driven people.
Here’s to many more years ahead of successful business!
Today, nearly every online marketer knows that content is king. Regardless of how pretty and well organized your website or blog is, none of it matters if you don’t have the content to back it up.
How does social media come into play with the need overall for content? Is content really that important in social media? Yes! The answer is yes, content is more important than ever on social media.
April was an absolute storm for updates and changes in the social media world and all of the new changes and rollouts are going to greatly impact who can see what and how content is viewed.
It is a dog-eat-dog world out in the social media world of content. Everyone can write and everyone can tell a story, the biggest thing you must ask yourself is if yours is better than everyone else’s—because that’s what it’s going to take to be heard, to be liked, to be followed. Couple the fact that everyone is clamoring to be heard with the new social media updates and you will see how it can be an uphill battle to get your voice out there.
The 3 Main Features of Facebook’s New Algorithm
What started as a fun place to stay up-to-date with your friends and like their cute baby’s pictures has turned into a mass media market and the perfect platform for promoting your business.
Unfortunately with changes last year to Facebook’s algorithm it hasn’t been as easy to get organic traffic to your brand’s Facebook page, but it is still possible to do. With the new algorithm update that rolled out on April 21, 2015, Facebook has taken it a step further, making it even harder to gain organic traffic and almost forcing brands to pay to promote their business. This new algorithm has some serious updates in store.
Facebook announced it is putting more emphasis on friends and like pages and less on brands. The new update includes the following features:
The content you care about is right on top: Your close friends’ statuses, pictures and anything else you look at consistently is shown at the beginning of your timeline so that you don’t miss anything in the lives of the people you care about most. This goes for pages as well. Pages you consistently interact with will be shown at the top of your news feed.
Less posts from those you don’t: For those without many interactions, friends or like pages, Facebook has relaxed the number of times you can see their posts. Therefore, you can now have back-to-back posts that were previously blocked from coming through on your news feed.
Less non-relevant notifications: Lastly, those annoying likes and comments friends make on other’s pages and posts that you could personally care less about and usually from people you have no clue who they are, will be buried at the bottom of your news feed, or quite possibly not visible to you at all.
So why is content on Facebook more important now than ever before? Because by placing the emphasis on friends and shoving the brands to the back burner, you are going to need every fan you have to help push your content without having to pay for it. Every time your content is shared, all of their close friends will be notified and have the opportunity to read it. Without good content, you are pretty close to dead in the water – or at least looking at a much larger Facebook marketing budget.
What’s New? Hello, Discover from Snapchat
Snapchat has always been a really fun way to see pictures of your niece or nephew or your friend’s crazy weekend out. With the addition of Snapchat’s Discover, storytelling takes on a whole new role with this media platform.
By offering a place to tell stories, users can open up different editions to see what is out there. Popular brands such as ESPN, the Food Network and National Geographic have their own channels where you can watch video. Simply open the channel to view the snap. If you like what you see, you can swipe up and view the whole video, and otherwise you can swipe left to see more.
Because what’s hot today is old news tomorrow, these channels are updated every 24 hours to keep content fresh and exactly what you’re looking for.
In today’s instant gratification world, millennials don’t waste time looking at things that don’t intrigue them. Discover starts with 10 second clips, letting you quickly decide if it is worth your time to check out, therefore not wasting your time watching a whole video of something you really don’t care about.
While this is a really great update and feature it lacks in a major way that other social media platforms don’t have problems with – there is no engagement. While storytelling and content are so important, consumers want engagement from brands. Discover is simply an in-your-face marketing tool where there is no way to interact beyond watching the video.
7 Ways To Get the Best Content Out There & Be Social On Your Platforms
It’s no secret that with everyone and their mother sharing stories and content on social media, a lot gets overlooked or not viewed. So how do you combat that? How do you get your voice heard and noticed in an over-saturated market?
Post pictures. In everything you do, post pictures. No, more than that, post intriguing pictures – pictures that make you want to open the story and read it because you just can’t imagine what that image has in store for you. On platforms like Twitter, that picture may be the only reason someone opens your story, since Twitter only gives you so many characters to explain what you are doing. Therefore, that picture has to speak 1000 words before your actual words are even read.
Share your content everywhere. Put it on Facebook, Twitter, Snapchat, Google Plus and Pinterest. The more places your content is shared the more likely that people are going to read it, love it and ultimately share it. Don’t be afraid to share it more than once either. The more times your content is shared the better chance you have that people will read it and then share it with their friends. Choose different times of the day and days of the week to get the most views out of your content.
Write things that everyone can relate to, not only a small group of people. You don’t have to write about your product for every post, just make sure it is relevant to your product. For example if you are trying to promote new kitchen appliances, it is a good idea to post a few recipes. This way you can bring in people who aren’t looking for a new stove at the moment but just can’t pass up that delicious, home style chicken and dumplings recipe that looks like grandma handed it down through generations.
Use a consistent voice across all social media platforms. Pretty much be the same person on Facebook as you are on Twitter. Your goal is to make everything as genuine and as personal as possible. Having one voice on Facebook and a totally different persona on Twitter will discredit you and ultimately hurt your readership.
Engage your readers. It’s not enough just to have great content; you want your readers to interact. Use a conversational tone in your writing and ask questions that you truly want to be answered. When they are answered, respond! You don’t have to respond to every single person who answers if the responses are overwhelming, but at least respond to a few of them. Let them know there’s a person behind the computer that wants them to be a part of what you are doing.
Stay on top of social media updates and know what you’re up against. Being ahead of the game has never been a bad thing and surely isn’t in the case of the social media content wars.
Lastly, utilize the metrics available across all of the different social media platforms to find out what is working for you and what isn’t. This is a great time to look at posting times and days. A post may hit Facebook at 9 a.m. and perform at its best, but be a total flop on Twitter because most of your followers don’t check Twitter until lunchtime. You may need to schedule different posting times between the different platforms to get the absolute best outcomes.
More Than Anything – Interact & Be Social
Social media didn’t get its name from being a one-sided platform to share information. No, it is the ultimate in brand and consumer interaction and the easiest way to gain recognition is to be present and engaged in your social media postings.
Why is social media interaction so important? Simply put, because it puts a face and a voice to an otherwise unattainable brand. If someone were to leave a less than desirable comment about something you shared on Facebook, ask them why or take their constructive criticism and take the time to thank them for their input and look into it. Not only are you making it personal to that person, but it also shows the thousands of other people that you care about the content you are sharing, you are passionate about your product and you care what the people think about you.
There are thousands of people sharing recipes on Facebook, Twitter and Pinterest, what makes your stand out? What makes people want to keep checking your site versus others when they are looking for something new to make for their family? Yes, of course your recipes may be better and your writing style may draw a few people in, but engaging with your readers makes them think of you more as a friend and less as a business. Friends always go to friends first when they need advice, or in this case, dinner ideas. So naturally they are coming to your site first.
And then guess what they are going to do? Yep, they are going to share it with their friends and promote it that everyone needs to check you out because you are without a doubt the best choice out there. And you will ultimately gain more followers, likes and retweets all because you responded to a comment or a tweet. A simple thirty-second response can be king in growing your followers.
A Simple Tip: Offer a Lot of Quality Content
Someone who reads the content you share and likes it often wants more. You can never have too much content, but you can certainly have too little! So how often should you share on social media? Well, that depends on the social media platform you are sharing to.
You want to share much more to Pinterest and Twitter than you would to Facebook or Google Plus.
Along with how often you share, how much you write is a big factor as well. Smaller blog posts, while quick and easy to read, often result in a higher bounce rate because they do not engage the reader or keep them wanting more. Blog posts of at least 1000 words are more likely to keep the reader clicking through other posts on your page because they want to learn more and read more of what you have to offer. The more content you have to offer, the more likely a reader is to check back on your blog or website often to see what has been updated.
If you pair good writing and heavy content with these simple steps, your use of social media should be at its peak and you will inevitably gain readership.
If you want to learn to do something well, one of the best ways is to follow the leaders. This is as true in SEO as it is in any other industry. Luckily, the modern digital marketing world is filled with a huge assortment of SEO experts who are ripe with valuable information.
Here’s a breakdown of the top influencers you should be following.
20 SEO Experts Every Content Marketer Should Follow
Whether you’re a new marketer or an experienced professional just looking for some ways to improve your approach, these 20 SEO experts have lots to teach you:
The self-proclaimed “Wizard of Moz,” Fishkin is the founder of Moz and one of the foremost SEO experts on the web. Fishkin and his team conduct regular “Whiteboard Friday” sessions about the ins and outs of SEO and content marketing, and are some of the web’s biggest leaders in quality content.
Neil Patel is the founder of CrazyEgg, Hello Bar, Quick Sprout, and KISSmetrics. If you need advice on how to grow your online business, he’s the top person to follow. Considered one of the best analytics experts in the world of digital marketing, Neil Patel is also a columnist for Forbes, Inc., Entrepreneur, and the Huffington Post.
The Founding Editor of Search Engine Land and Marketing Land, Danny Sullivan is the go-to expert when it comes to solving SEO problems. He is also the Chief Content Officer of Third Door Media and has been an active member of the search marketing and search engine world since 1996, way before SEO was a as big as it is today.
For more Danny Sullivan, visit his personal blog, where he shares interesting information on a variety of topics related to Google and SEO.
Barry Schwartz is a reputable SEO expert, editor of Search Engine Roundtable, and the President and CEO of New York-based web service firm RustyBrick, Inc. A self-defined “Search Geek,” Schwartz knows a thing or two about search engine marketing, and stands out as a leader in his field.
Joe Pulizzi is a Content Marketing Evangelist and the founder of Content Marketing Institute, which puts on the largest in-person content marketing event on the globe – Content Marketing World. He has written four books, including Epic Content Marketing.
If you’re inspired by active people who are natural multitaskers, you will love Eric Enge, the “Digital Marketing Excellence Practitioner,” from Stone Temple Consulting. For more than three decades, he has reinvented himself as a passionate speaker, talk show host, author and entrepreneur. Declared the 24th most influential individual in the content marketing sector, Eric firmly believes that passion is the key factor in success.
Ann Handley is the Head of Content at Marketing Profs. She’s also the author of the bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Known as a first-class speaker, author and content creator, she does a great job of “Waging a war on mediocrity” in online content.
The UK-based business writing coach and “irreverent marketer” is a regular contributor at Copyblogger, and a trusted source for anyone who wants to learn to streamline and enhance their content marketing.
A professional marketer, entrepreneur, and startup advisor, John Doherty is the Founder GetCredo, an organization that helps companies find the right agencies to work with.
Ann Smarty is the founder of MyBlogU and the Brand Manager at NinjasMarketing. She’s a fantastic source for all things modern SEO, and offers great, minute-to-minute insight into the industry.
10 Top Resources to Follow (Guest Blogs, Search Engine News, & More)
Now that you’re familiar with the top ten SEO influencers, it’s time to consider the best SEO resources out there. These organizations, firms, and companies are sources of quality content and insider information:
In case you are looking for a way to develop your own content strategy and explore social networks, look toward Social Media Today. Showcasing a cutting-edge mix of technology and data, and social business news, tips, and marketing advice, Social Media Today is one of the primary leaders in the world of social media marketing.
If you want to become a part of dynamic search marketing landscape, you’ll want to check out the weekly recaps from Marketing Land. One of the most respectable sources of fresh information, stats, and how-to guides. Marketing Land offers information on everything from mobile marketing to retail marketing, and covers all the aspects an SEO-savvy marketer should consider when developing a first campaign.
If you’re interested in a trustworthy source focused on things like paid search, social media, content marketing, SEO, and search engines, then Search Engine Journal is a great pick for you. Featuring daily doses of well-written, informative, and engaging content, Search Engine Journal is your one-stop shop for search news.
Still can’t tell the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? If that’s the case, Search Engine Land is your go-to source. Designed to share the most comprehensive reports, webcasts, and white papers, Search Engine Journal is your source for breaking news and PPC and SEO analysis.
5. SEMRush Blog
For people who want to learn more about online marketing, keyword research, social media, SEO and PPC without having to read hundreds of pages, there’s the SEMRush Blog. SEMrush represents an amazingly complete source of inspiration. This blog delivers a full picture of modern SEO and marketing in a way even beginners can understand.
5. Hubspot Blog
The Hubspot Blog focuses on delivering quality marketing, sales, and agency content in a convenient package. With more than 2 million monthly visitors, this source is widely regarded as one of the most trustworthy on the web, and consistently ranks as a top resource among even the most discerning influencers.
6. SearchEngineWatch
If you want a popular channel that delivers fresh information that makes it easy to get acquainted with the written and unwritten rules of content marketing, SEO and PPC, start by reading the articles published by SearchEngineWatch. This source helps you discover the latest industry news, while also providing online marketing guides and all the details that you could ever require on PPC and SEO tools, tactics, and trends.
7. Social Media Examiner
When you want to check out the most recent social media events, get the latest social media marketing industry reports, receive free updates via email and make the most of informative podcasts, make sure you visit Social Media Examiner. An accessible and authoritative source with almost half a million likes on Facebook, Social Media Examiner shares useful and engaging articles that will enable you to take your social media marketing strategy to the next level.
8. Moz Blog
The Moz blog is the brainchild of Rand Fishkin, so you know it’s trustworthy. A go-to resource that features the wisdom of today’s foremost content wizards and experts, the Moz blog is especially well-known for its use of original statistics and research.
9. QuickSprout
QuickSprout helps people do one thing – create better content. The brainchild of Neil Patel, QuickSprout offers a resource called QuickSprout University, which helps marketers learn things like how to generate traffic on social ads and how to get more traffic across the web.
10. Express Writers
Express Writers is the content marketer’s content marketer. Specializing in delivering cutting-edge industry content with a focus on driving organic traffic and helping you create better content, we offer many weekly blog posts, lots of long-form guides, and plenty of custom visuals. Follow The Write Blog to keep up on it all.
Learn from the Experts
One of the easiest ways to master SEO is to follow the experts. When it comes to optimizing your website, forget about learning from your own mishaps and stay in the safe zone by following in the footsteps of respectable SEO experts. Abreast of the latest news and events, these experts can help you learn the ins and outs of SEO and grow your online traffic as a result.
Looking for a team of content experts to help you improve your content marketing strategy? Contact Express Writers today to hire our team of skilled copy experts.
So I was visiting a toy library with my little daughter (11 months old) last week and the owner was a really neat lady who had a fantastic business model. She had started and now owned and managed this toy library herself (Toybrary, Austin). You pay a monthly fee and check out any toy you want, three at a time. Great idea!
She and I eventually got on the topic of blogging, and it was interesting. She already held the prize many bloggers seek—high website Google rankings, exactly where she wanted to be.
So, what were the other reasons to blog, if she already had that? She asked. My immediate answer? Engagement.
After talking to her and writing a follow-up email, this inspired me to delve into this topic a little more while working this week. How does one create engaging blogs, if that is their goal? And that thought led to…shouldn’t that be the #1 goal of bloggers? Ranking, last? Sure. We blog to rank—no, I mean I really do with our own blog—but how do rankings really bring us actual income? If people convert. And isn’t income and the ROI our goal? So, to get them to that point of conversion, you want them to engage with your content. Therefore, engaging content really should be the #1 goal of blogging, regardless of a ranking goal. (I feel like Sherlock Holmes right now. Elementary, my dear Watson?)
Week 11: Creating Blogs That Will Be Read, Loved & Shared
Now creating engaging content can be simple, or difficult—depending on your process. Luckily, it doesn’t have to be dependent on your knowledge level! All you have to do is find a writing solution. I think this is a must. Why? Writing your own blogs will KILL your time. Literally. You need to build your business. Not write the blog. So, hire Express Writers. ‘Nuff said.
Besides that shameless plug (not really, we prize quality, so you’re actually getting top notch bloggers here)—here are some top-notch resources you can read to get familiar with the whole concept of creating fantastic, awesome blogs. Read and enjoy!
ProBlogger’s resource center on blogging: from how to actually craft the post to length, effective titles, schedule suggestions, guest blogging, and more, this is the master resource for those delving into what the meat of actual blogging is all about. I might add the RSS guide is good – always want to have that going for your readers.
Hubspot’s A Simple Formula For Writing Kick-A$$ Blog Titles:Excuse the sailor’s mouth, but, this piece is gold on the foundational point of engaging blogging—the title you use for the post. The author outlines exactly how I like to do it: a) actually write your topic (even if it’s bland): get one going b) be accurate c) become sexy d) SEO it e) Shorten f) get another brain involved.
Inc’s 74 Blog Titles That Actually Work:This is killer – an infographic, or visual, with 74 working hot title templates. All you have to do is plug in your nouns or subjects into most of these and they will instantly work for you.
Wordstream’s How To Write An Awesome Blog Post In Five Steps:Basic, but basically awesome. How do you write awesome blogs? Plan, stay relevant to what interests you (and therefore your readers), research research, fact check, then the headlines & writing, imagery, editing, and there’s more good tips here.
4 Ways to Create an Engaging Blog Experience by Rachel Sprung, on Social Media Examiner: This is definitely for the serious blogger, someone who’s ready to get their web developer involved in making even the whole layout perfect. Interesting how she begins talking about the visual blog layout and responsive design you show people. On our very own blog home page, my designer has worked quite a bit on the unique, responsive design you see. Matching people to their interests is definitely a plus, this will require some building as well on your developer’s part; lastly, she talks about being interactive throughout with yet more visuals (GIFs, etc.). Good tips here, again for the serious blogger.
There’s much more out there if you spend a little time on Google, but these were some of my faves on this topic.
What are your resources for creating awesome blogs? Please do share in the comments!
Looking for social media inspiration is one of my favorite things to do because I know just how much a little inspiration here can help. One of the latest trends I’ve noticed is food trucks and their absolutely epic presence when it comes to social media. I am going to look at why they kill it on social media and how, regardless of your industry, you can gain great inspiration for your very own social media campaign from these eateries on wheels.
Food Trucks Are Winning At Social Media Content
Food trucks have been part of the eatery crowd for quite some time, but they’ve become increasingly popular in the last few months and years. They are a great place for communities to gather and make great food for everyone. However, they wouldn’t be near as successful if it weren’t for social media. These small eateries, many of which travel to various locations throughout cities or towns, need social media to connect with their fans and let people know vital information. When it comes to social media, food trucks are a great example of how to use it and just what it can do for businesses.
One city that has a great food truck community is that of Austin, Texas, where my own office is located. Here in Austin, we have websites that are dedicated to finding excellent food trucks for newbies, and also giving information to those who need it for their favorites.
And a Few of Our Austin Favorites…
If you’re ever in Austin, make sure to visit a few of these trucks (we recommend it!) If you aren’t heading to Austin anytime soon, you should still take a look at their social media presence to see just what you can learn from them. No matter where they are at, whether in Austin, Texas, such as Cowabunga Burgers or food trucks in Missouri such as Not’cho Ordinary Taco or London Calling, you can find some sort of social media inspiration. Let’s take a look at how food trucks are killing it with social media and just what you can learn from them for your own business.
How Are Food Trucks Doing So Well On Social Media?
One of the best ways that many food trucks are being epic with their social media presence is because they are focusing on their industry and customers. If you take a look at a few of the food trucks I shared above, you will see that they have a strategy that fits their service and their clientele. When you head to a local food truck, take a quick look at the age range of people there, many are Millennials or Generation X, and the business owners know this. In fact, many might just fit into those age ranges, themselves. Because of this, they know that they need to have an epic social media presence that is going to standout from the crowd of food truck businesses on social media.
Now, let’s take a look at a few things you can learn for yourself and your business from these incredible eateries and how it can apply to your business.
The Top 4 Things You Can Learn from Food Trucks and Social Media
There are a few things you can take away from food trucks, besides yummy niche food, and I am going to take a look at a few!
They All Rely on Having Their Location Plugged in. This might not work for every business, but if you are a locally owned or small business, location is everything. It is especially true for food trucks because the instant someone arrives, they will want to check in and let their friends know where they are. This is great because it shows up on Facebook just how many people visited your location while also giving free advertisement to a wide range of people you might not have access to. Take a look at the pages I listed above to see how many people are checking in, and imagine each person has at least 200 Facebook friends. That’s a lot of coverage for practically no advertising cost. Sounds excellent, doesn’t it?
They Keep Things Professional but Personal on Social Media. Food trucks and their social media presences are great at showing how one can be classy and professional while still getting “personal” with customers. This helps to foster a great relationship with people, making them more likely to engage with the social media page and business, as well as continuing doing business with the company. A great way to get “personal” on social media is to let your personality or brand personality, shine through, making people click. This helps differentiate you from your competitors, and can, in the end, instill a high amount of trust in your company from clients.
They Share Updates Their Followers Want to See. When a food truck business owner posts to social media, they know that they have to post content their clients want to see. If they are constantly posting irrelevant information, their clients won’t engage with them and this could end up leading to a failed food truck. However, by posting content that is engaging for their specific audience, they are creating a fun atmosphere that will have people coming back for more both in the social media and physical sense. Make sure that when you are posting content, you are posting something that engages your clientele and that it is something they relate to. This can be various trends within your industry, on the Internet, memes, and so much more depending on your industry. Keep it relevant, keep it interesting, and you will keep your customers.
Using Multiple Social Media Channels. Many food trucks don’t just rely on one social media channel to get their coverage. They understand that people have multiple channels, and, therefore, know the need to be on a few others. The typical places you will see a food truck will be Facebook, Twitter, and possibly Instagram because those social channels work for their industry. When it comes to your own, you will need to see which channels will get you the coverage you need, as well as reaching the demographic you want. You should also keep in mind that various social media channels do have some sort of impact when it comes to SEO, which is awesome when it comes to ranking on the SERP.
Social Media Equals Success for All!
If you aren’t on social media or aren’t posting regularly, now is the time to start. Take a lesson from these excellent food trucks and create content that is perfect for your clients and niche industry. If you need any help creating excellent, engaging social media content then look no further than Express Writers. We provide a wonderful team of trained social media experts that can create content that will drive engagement and organic traffic, helping you rank and bring in amazing revenue. Take a look to see how our services will help you!
