Social Media Content Optimization: How To Optimize Your Pins & Pictures

Today’s newest and greatest in social media content optimization happens to be almost all visual. Instagram, with over 100 million users and 4 billion users, is one of the most popular iPhone apps out there. Pinterest, one of the newest social media platforms, has at least 100 million users with over 30 billion pins.

With this many users available on these new social media platforms, business and companies are including their campaign strategies to advertise to the people on these sites. Besides CPC, the best way to do this is simply by organically populating their own Pinterest and Instagram corners and encouraging their fans to follow, like and re-pin. Social media content optimization across these platforms is a major player.

Besides getting your business, company or person actually on these platforms: what more can you do for exposure across these two social media platforms?

A lot. Copyblogger says that although Pinterest and Instagram revolve around visual content, you can still optimize content on each of these platforms, in your postings.

Social Media Content Optimization Secrets: Getting Popular on Pinterest

For one thing, infographics with optimized descriptions are big on Pinterest. Pinning a tall, infographic style piece if you don’t have an infographic is another excellent route to go—statistically, tall and narrow images get more repins than fat and wide.

Social media content optimization for your pins shouldn’t be more than 200 characters (think meta description). This text gets crawled by search engines and helps your readers identify a keyword about you, so make sure to include your keyword here.

Secrets: Getting Interesting on Instagram

Hashtags, hashtags, hashtags: they might feel the opposite of useful when you type them in, but hashtags encourage follower activity by a huge ratio than Instagram pictures posted without it. The top followed or returned hashtags on Instagram encourage reciprocal behavior, and are as follows–#FollowforFollow, #LikeforLike, and the like. Nature focused hashtags like #Sky, #Sun, #Clouds, are very popular (interestingly) as well. (The least-liked hashtags include #Drunk and #loveyou).

Inspiring pictures do very well on Instagram and Pinterest alike, as well as DIY or home and garden focused tidbits. Think about the DIY content your audience might be interested in.  If you sell SEO services, “how to write your own SEO blog” – or if you’re a contractor, “how to build your own garden”.  Think about what you’d discuss, if you were your own reader.

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9 replies
  1. Eva
    Eva says:

    Thanks for the information! I’ve been slowly gaining readership on pinterest and one my three blogs, but I couldnt imagine how to use instagram as I dont have an iphone. Now I think I might put up pictures of all the yummy food i make and my diy projects. 🙂 Is there such a thing as hashtag overuse? 😉

  2. markthomas55
    markthomas55 says:

    Learning to use social media is one of the most important parts of ranking your website and keeping traffic coming in to it. I agree that pinterest is no different than Facebook or twitter. It just takes a little experimenting to learn how to use it to your advantage.

  3. Edward
    Edward says:

    I just joined Pinterest not to long ago and I can tell you this i really like that site. I like looking at pictures. I been told that Pinterest is a high traffic site. alot of the Ladies out there are big on the pin thing today. I know though I may be a male. I do like going on there and checking out pictures and repinning them. I did not know about the hashtag deal though I new about t on twitter but on pinterest or other platforms. I am not able to use instagram as I do not have a smart phone. Though one day I will and I probably will join there to.

    All The Best


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