Content Strategy
Why You Can’t Put a Price on Content
Did you know that, on average, 27 million pieces of content are shared daily, and that number is projected to increase? 27 million is a colossal number. The majority of…
The Write Blog
Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
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Copywriting Craft
Great Copywriting in Action: Star Wars Isn’t Just For Geeks
Image source: scifinow.co.uk According to Filmsite.com, Star Wars (specifically The Empire Strikes Back film) is ranked #1 in the 100 Greatest Films of All Time list. The series really is…
SEO & GEO
Do Authorship Images Live On? Search Engine Land Says Yes, Now Google Say No
Image Source: searchengineland.com Google is the ultimate everything on the Internet, from search engine to social media, they seem to have something for everything. It was no surprise that Google…
Copywriting Craft
A Tribute to Robin Williams, A Copywriting Inspiration
Image source: AOL.com “No matter what people tell you, words and ideas can change the world,” said Robin Williams. No one knows this better than artists do. From musicians to…
Content Strategy
Are We Drowning in Crappy Content?
The ocean is enormous. It’s made up of five separate bodies of water, but there is really only one ocean broken up over the planet. In fact, as of 2013,…
SEO & GEO
The Unofficial Official Google Pigeon Update
In recent news, it appears that the people have given Google’s Panda 4.0 algorithm a loving nickname: Pigeon. What do a pigeon and a panda have in common? They both…
SEO & GEO
The Future of SEO: Topics Instead of Keywords
Recently, there’s been a big push in the SEO community toward “topics rather than terms.” While the SEO of yesteryear was obsessively focused on keyword research and inclusion, today’s SEO…
Copywriting Craft
Great Copywriting: Sir Arthur Conan Doyle & the Infamous Sherlock Holmes
What makes great copywriting? The answer varies widely depending on whom you ask. However, there is a constant string of qualities that embodies what the industry classifies as great: engagement,…
SEO & GEO
Is Keyword Rich Anchor Text No Longer Useful In SEO Content?
Like Scrooge's ghost of Christmas past, the keyword rich anchor text, once a very much alive and powerful way to get backlinks, has completely gone out of style. It's no…
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